Et les nommés de cette année sont…
Comme à chaque 3ᵉ semaine de juin, la planète communication converge vers la Croisette pour LE plus grand festival de créativité publicitaire au monde. Si certains sont là pour signer des « deals » de haute volée ou pour enchainer les lendemains de fête sévères, l’épicentre officiel – et fort studieux – des Cannes Lions reste les trophées attribués chaque soir à des campagnes, agences, marques et personnalités.
Or, pour gagner des Lions, les agences doivent d’abord voir leurs campagnes sélectionnées dans la longlist (filtrée par les organisateurs du festival) puis dans la shortlist de chaque catégorie (sélectionnée par le jury). Une shortlist peut ensuite mener à des Lions, qu’ils soient faits d’or, d’argent ou de bronze. Voire à un Grand Prix.
Parmi les 26 992 campagnes envoyées à Cannes, combien de Lions pour les agences françaises au cours de cette 70ᵉ édition du festival ? Nous le découvrirons tout au long de la semaine. En attendant, place aux shortlists !
Cet article sera mis à jour chaque jour pendant le festival.
// Shortlists du mercredi 21 juin //
Sustainable Development Goals
Publicis Conseil
SOLAR IMPULSE – PRÊT À VOTER
B02 (Affordable and Clean Energy)
B05 (Climate Action)
Weber Shandwick
Subway Turnstile Turbines – Iberdrola
B02 (Affordable and Clean Energy)
// Shortlists du mardi 20 juin //
Creative Business Transformation
Publicis Conseil
RENAULT – PLUG-INN
A01 (Experience Transformation)
A02 (Marketing Technology for Growth)
C02 (Service Design)
Orange – Re Program
B02 (Brand Purpose & Impact)
Creative Commerce
Aucune agence française shortlistée en Creative Commerce. Rendez-vous en 2024 !
Creative Effectiveness
Marcel
HACK MARKET – BACK MARKET
A02 (Marketing Technology for Growth)
Creative Strategy
BETC Paris
THE LOST RIDE – CER
C06 (Market Disruption)
Marcel
NEW IS OLD – BACK MARKET
C01 (Challenger Brand Strategy)
C04 (Long-term Strategy )
Publicis Conseil
RENAULT – PLUG-INN
A04 (Automotive)
E01 (Products / Services)
Film
BETC Paris
Papa – CANAL+
B07 (Media / Entertainment)
DDB Paris
The Chase for Carrera – Tag Heuer
D01 (Screens & Events)
FRED & FARID Paris
The Notifications – Pathé
E01 (TV / Cinema Film)
F02 (Challenger Brand)
F06 (Breakthrough on a Budget)
Mobile
Publicis Conseil
RENAULT – PLUG-INN
A07 (Mobile-led Commerce)
B05 (Social Purpose)
// Shortlists du lundi 19 juin //
Brand Experience & Activation
DDB Paris
INSIDE JOBS – VOLKSWAGEN
B09 (Tech-led Brand Experience)
Havas Paris
ANNE DE GAULLE
E05 (Cultural Insight)
Herezie
DUBBING FACTORY – PRIME VIDEO
B02 (Use of Mobile & Devices)
Weber Shandwick
Subway Turnstile Turbines – Iberdrola
B07 (Tangible & Spatial Technology)
B09 (Tech-led Brand Experience)
Creative B2B
Publicis Conseil
RENAULT – TIME-FIGHTERS PROGRAM
A12 (Integrated Campaigns)
Creative Data
DDB Paris
MCDROP – MCDONALD’S
A08 (Social Data & Insight)
Publicis Conseil
RENAULT – PLUG-INN
A03 (Data-driven Consumer Product)
// Shortlists du dimanche 18 juin //
Design
The Good Company
KAMASUTRA + / SIDACTION
B05 (Books)
TBWA Paris
COLORS OF LOVE – PANTONE PANTONE
C04 (Social Media Design)
Weber Shandwick
Subway Turnstile Turbines – Iberdrola
C02 (Digital Installations & Events)
Digital Craft
Aucune agence française shortlistée en Digital Craft.
Direct
BETC Paris
MINDCRAFT – PUISSANCE DYS
C05 (Gaming)
DDB Paris
INSIDE JOBS – VOLKSWAGEN
A08 (Consumer Services / Business to Business)
B02 (Use of Ambient Media: Small Scale)
F03 (Single-market Campaign)
REVIEW HACKING – SKODA
F02 (Challenger Brand)
THE BEAUTIFUL FAIL – HONDA MOTO FRANCE
E01 (Copywriting)
E02 (Art Direction / Design)
Havas Paris
ANNE DE GAULLE
F05 (Cultural Insight)
Havas Play Paris
ADOPT A MOD – LA SPA
C05 (Gaming)
Herezie
DUBBING FACTORY – PRIME VIDEO
D05 (Co-creation & User Generated Content)
Libre Mullenlowe
RECREATION – CAMELEON ASSOCIATION
B03 (Use of Ambient Media: Large Scale)
Marcel
EXTRA SEATS – BETCLIC
F05 (Cultural Insight)
F06 (Breakthrough on a Budget)
McCann Paris
#OPTINK – JUNGE HELDEN E.V. – ORGAN DONOR RECRUITMENT
A09 (Not-for-profit / Charity / Government)
E04 (Launch / Re-launch)
MNSTR
PHOTOMODE – OUT THERE IN GAME UBISOFT
C05 (Gaming)
D05 (Co-creation & User Generated Content)
Publicis Conseil
SOLAR IMPULSE – PRÊT À VOTER
F03 (Single-market Campaign)
A09 (Not-for-profit / Charity / Government )
B02 (Use of Ambient Media: Small Scale)
B05 (Use of Print / Outdoor)
SPA – THERE IS A PET FOR THAT
D02 (Use of Mobile)
ORANGE – CULTURAL AVATARS
F07 (Corporate Purpose & Social Responsibility)
RENAULT – TIME-FIGHTERS PROGRAM
F08 (Market Disruption)
Rosa Paris
SWING THE COPYCAT – GRAND FRAIS
F02 (Challenger Brand)
TBWA Paris
COLORS OF LOVE – PANTONE
B02 (Use of Ambient Media: Small Scale)
F07 (Corporate Purpose & Social Responsibility)
VMLY&R Paris
MESSAGE FROM THE OTHER FRONT – THE SALVATION ARMY
D03 (Use of Social Platforms)
Weber Shandwick
THE UNCOVER – FRIDA
F04 (Social Behaviour)
Entertainment
BETC Paris
DYSTITLES – CANAL+
E01 (Diversity & Inclusion in Entertainment)
Buzzman
THE AD-JACKING – UBER EATS
D01 (Brand Partnerships, Sponsorships & Collaborations)
FRED & FARID Paris
THE NOTIFICATIONS – PATHÉ
D01 (Brand Partnerships, Sponsorships & Collaborations)
Marcel
LIGUE 1 SYMPHONY – PRIME
E04 (Social Behaviour & Cultural Insight)
Herezie
DUBBING FACTORY – PRIME VIDEO
C01 (Audience Engagement / Distribution Strategy)
Entertainment Gaming
We Are Social
#HEETCHINGAME
B05 (Use of Gaming / Streaming Platforms)
C02 (Influencer & Co-Creation)
Publicis Conseil
Safe Zone Orange
E02 (Innovation in Gaming)
Entertainment Music
ICONOCLAST Paris
THOM DRAFT – TENSE X ALBERT ALBERT
A01 (Excellence in Music Video)
DISCO MAGHREB (DJ SNAKE) X ELIAS BELKEDDAR
A01 (Excellence in Music Video)
Publicis Conseil
THE ANTI NARCO CORRIDOS – REPORTERS SANS FRONTIÈRES
E04 (Social Behaviour & Cultural Insight)
(avec Publicis Mexico)
Entertainment Sport
Marcel
LIGUE 1 SYMPHONY – PRIME
A03 (Promotional Content for Publishers & Networks)
Film Craft
DDB Paris
THE CHASE FOR CARRERA – TAG HEUER
A02 (Script)
A03 (Casting)
A08 (Achievement in Production)
Fred & Farid Paris
LITTLE SISTER – FONDATION ABBÉ PIERRE
A01 (Direction)
Publicis Conseil
ORANGE – TRUST JOURNEY
A01 (Direction)
A03 (Casting)
TBWA\Paris
THE BALL OF YARN – WINAMAX
B01 (Editing)
B03 (Sound Design)
B05 (Visual Effects)
A04 (Production Design / Art Direction)
A05 (Cinematography)
Health & Wellness
BETC Paris
MINDCRAFT – PUISSANCE DYS
B02 (Non-profit / Foundation-led Education & Awareness)
The Good Company
KAMASUTRA+ – SIDACTION
B02 (Non-profit / Foundation-led Education & Awareness)
COVER HITS – SIDACTION
B02 (Non-profit / Foundation-led Education & Awareness)
Havas Paris
ANNE DE GAULLE
B02 (Non-profit / Foundation-led Education & Awareness)
Marcel
THE WORLD IS GETTING SICKER – DOCTORS OF THE WORLD
B03 (Fundraising & Advocacy)
Publicis Conseil
WORKING WITH CANCER – MEMORIAL SLOAN KETTERING CANCER CENTER (MSK)
B02 (Non-profit / Foundation-led Education & Awareness)
(Avec PUBLICIS, Chicago / LE TRUC, New York / DIGITAS, New York / SAATCHI & SAATCHI HEALTH, New York / PUBLICIS GROUPE UK, London)
Industry Craft
BETC Paris
Lacoste
BUCKET HAT – D02 (Outdoor)
PINK POLO – D02 (Outdoor)
SOCKS AND SANDALS – D02 (Outdoor)
TENNIS COURT – D02 (Outdoor)
DDB Paris
Honda Moto France
LAP 1 – D02 (Outdoor)
LAP 112 – D02 (Outdoor)
LAP 559 – D02 (Outdoor)
LAP 826 – D02 (Outdoor)
The Good Company
KAMASUTRA+ – SIDACTION
C03 (Print & Publishing)
Media
AUSTRALIE.GAD
AS FAR AS THE EYE CAN SEE – OPTIC 2000
B12 (Metaverse, New Realities & Emerging Tech)
BETC Paris
INMYSEAT – SISTA FUND/UN WOMEN FRANCE
B10 (Use of Social Platforms)
D05 (Breakthrough on a Budget)
DDB Paris
INSIDE JOBS – VOLKSWAGEN GROUP FRANCE
A08 (Consumer Services / Business to Business)
B05 (Use of Ambient Media: Small Scale)
C01 (Audience Insights)
D03 (Single-market Campaign)
Havas Paris
ANNE DE GAULLE
B06 (Use of Ambient Media: Large Scale)
McCann Paris
#OPTINK – JUNGE HELDEN E.V. – ORGAN DONOR RECRUITMENT
D04 (Social Behaviour & Cultural Insight)
OGILVY Paris
NOT-SO CLASSIC DATES – TINDER
A07 (Media / Entertainment)
B08 (Use of Digital Platforms)
Publicis Conseil
SOLAR IMPULSE – PRÊT À VOTER
B03 (Use of Print)
B08 (Use of Digital Platforms)
C01 (Audience Insights)
C04 (Use of Branded Content Created for Digital or Social)
Sid Lee Paris
BLOOD TYPE JERSEY EFS + RC LENS + PLAYERS FOR SOCIETY
B07 (Use of Events & Stunts)
VMLY&R, Paris
LINE FOR CHANGE COLGATE
B07 (Use of Events & Stunts)
D04 (Social Behaviour & Cultural Insight)
WEBER SHANDWICK, Paris
THE UNCOVER – FRIDA
D04 (Social Behaviour & Cultural Insight)
Outdoor
BETC Paris
Lacoste
BUCKET HAT – A05 (Retail)
PINK POLO – A05 (Retail)
SOCKS AND SANDALS – A05 (Retail)
TENNIS COURT – A05 (Retail)
THE LOST RIDE – CER
D07 (Transit)
DDB Paris
INSIDE JOBS – VOLKSWAGEN
D04 (Special Build)
D07 (Transit)
E02 (Ambient Outdoor)
F03 (Single-market Campaign)
Marcel
LIGUE 1 SYMPHONY – PRIME
C01 (Animated Digital Screens)
F03 (Single-market Campaign)
Publicis Conseil
Renault – Forever Kids
TWINGO – A04 (Automotive)
R5 TURBO – A04 (Automotive)
R12 GORDINI – A04 (Automotive)
R12 GORDINI – A04 (Automotive)
SOLAR IMPULSE – PRÊT À VOTER
E02 (Ambient Outdoor)
F07 (Corporate Purpose & Social Responsibility)
Steve
Vision du Monde – THE UNSHOWABLE
WAR – B09 (Not-for-profit / Charity / Government )
WEDDING – B09 (Not-for-profit / Charity / Government )
HUNGER – B09 (Not-for-profit / Charity / Government )
TBWA\ Paris
COLORS OF LOVE – PANTONE
D03 (Design for Promotional Items)
Weber Shandwick Paris
Subway Turnstile Turbines – Iberdrola
D04 (Special Build)
E02 (Ambient Outdoor)
E03 (Technology)
Pharma
Aucune agence française shortlistée en Pharma.
PR
BETC, Paris
INMYSEAT – SISTA FUND/UN WOMEN FRANCE
B06 (Innovative Use of Influencers)
IĆ – HEETCH
F02 (Challenger Brand)
McCann Paris
A09 (Not-for-profit / Charity / Government )
Publicis Conseil
SOLAR IMPULSE – PRÊT À VOTER
D04 (Brand Voice & Strategic Storytelling)
WORKING WITH CANCER – MEMORIAL SLOAN KETTERING CANCER CENTER (MSK)
F07 (Corporate Purpose & Social Responsibility)
(Avec PUBLICIS, Chicago / LE TRUC, New York / DIGITAS, New York / SAATCHI & SAATCHI HEALTH, New York / PUBLICIS GROUPE UK, London)
STARCOM Paris
Emily in Paris x McBaguette – McDonald’s
E05 (Sponsorship & Brand Partnership)
Weber Shandwick Paris
The Uncover – Frida
B04 (Content Creation & Production )
Print & Publishing
Marcel
OASIS ONE PEACH
B01 (Commercial Publications)
Louis Vuitton
LOUIS VUITTON CORE VALUE CAMPAIGN
A05 (Retail)
Publicis Conseil
SOLAR IMPULSE – PRÊT À VOTER
B02 (Publications for Good )
Steve
VISION DU MONDE – THE UNSHOWABLE
HUNGER – A09 (Not-for-profit / Charity / Government )
WAR – A09 (Not-for-profit / Charity / Government )
WEDDING – A09 (Not-for-profit / Charity / Government )
Weber Shandwick Paris
THE UNCOVER – FRIDA
D05 (Cultural Insight)
Radio & Audio
DENTSU Paris
HISTOIRE DE SE FAIRE PLAISIR – DUREX
D03 (Single-market Campaign)
Social & Influencer
BETC Paris
INMYSEAT – SISTA FUND/UN WOMEN FRANCE
B06 (Innovative Use of Community )
IĆ – HEETCH
F06 (Breakthrough on a Budget)
DDB Paris
REVIEW HACKING – SKODA
F02 (Challenger Brand)
Herezie
WHO – A THREAD MOVIE – PRIME VIDEO
D02 (Social Film)
Marcel
AIRPLANE CELEBRATION – TRANSAVIA
A06 (Travel / Leisure)
F02 (Challenger Brand)
McCann Paris
OPTINK – JUNGE HELDEN E.V.
C01 (Organic Reach & Influence)
E03 (Social Purpose)
F05 (Cultural Insight)
Publicis Conseil
ORANGE – SAFE ZONE
C01 (Organic Reach & Influence)
STARCOM Paris
Emily in Paris x McBaguette – McDonald’s
E02 (Sponsorship & Brand Partnership)
// Shortlists du 6 juin //
Titanium
Publicis Conseil
DARTY – LONG-LASTING REVIEWS
Glass: The Lion For Change
Aucune agence française shortlistée en Glass: The Lion For Change.
Innovation
DVNA STUDIO / LANCOME
Hapta – Lancôme
A02 (Innovative Technology)
