Vendredi 24 juin, voici maintenant les shortlists des catégories Film Craft, Titanium et Integrated.
Film Craft
BETC Paris – Partizan Paris – Cillit Bang Mechanic’ – The Cillit Bang – A01 (Direction)
BETC Paris – Mathematic Paris – The Stone – Canal + – A11 (Visual Effects)
BETC Paris – Bandits Paris – I have seen – Gant – A04 (Production Design / Art Direction)
La Chose Paris – Quad Production – Shockwave – Délégation à la sécurité et à la circulation routière – A02 (Script) & A04 (Production Design / Art Direction) & A11 (Visual Effects)
La Chose Paris – Quad Production – Loss of Control – Délégation à la sécurité et à la circulation routière – A04 (Production Design / Art Direction) & A11 (Visual Effects)
Rosapark – Troopers Film Paris – Innocence en danger / The witness – Innocence en danger – A02 (Script)
Integrated
Marcel Paris – Sugar Detox – Intermarché – A01 (Integrated Campaign)
Titanium
Film
BETC Paris / ALTER EGO Toronto – I Have Seen – Gant – A08 (Clothing, Footwear & Accessories)
BETC Paris – The Mechanic – Reckitt Benckiser / Cillit Bang – A09 (Household Goods, Home Appliances & Furnishings)
BETC Paris – The Stone – Canal + – A10 (Consumer Electronics & Technology)
BETC Paris – The Fan – Canal + – A16 (Media & Publications)
DDB Paris – #TheManWhoDie – Agence de la Biomédecine – A23 (Charities & Appeals)
DDB Paris – #MakeChildCare – Doctors of the world – A23 (Charities & Appeals)
DDB Paris – #NoExcuses – Doctors of the world – A23 (Charities & Appeals)
La Chose Paris – Shockwave (Onde de choc) – Délégation à la sécurité et à la circulation routière – A21 (Public Health & Safety)
La Chose Paris – Loss of control (Perte de contrôle) – Délégation à la sécurité et à la circulation routière – A21 (Public Health & Safety)
MLS Group Publicis Consultants Paris / Obvious Paris – Quand l’amour sera mort – Délégation à la sécurité routière – B12 (Public Health & Safety)
Publicis Conseil Paris – Domestic Violence – France 5 – A22 (Public Sector & Awareness Messages)
Entertainment Lions
BETC Paris – The End of the Society Simulator – Ubisoft – D11 (Innovation in Branded Games)
Fred & Farid Paris – Ma place est dans ma salle – Prodiss – B02 (Talent: Live Experience) & C07 (Use of Brand/Product Integration into an Existing Brand Experience)
Sid Lee Paris – Made by professionals – Pages Jaunes – C02 (Digital Brand Experience )
Entertainment Lions for Music
Sid Lee Paris – Made by professionals – Pages Jaunes – E02 (Excellence in Interactive Music Video)
Media
Fred & Farid Paris – Ma place est dans ma salle – Prodiss – A06 (Travel, Transport & Lelsure)
Les Gaulois Puteaux – Holidays on Demand – Transavia – A06 (Travel, Transport & Lelsure)
J. WALTER THOMPSON PARIS Neuilly sur Seine – Untouchable Cars – Mountain Riders – B08 (Use of Stunts)
Marcel Paris – Eye Am Unique – Lenscrafters – D01 (Use of Data)
Marcel Paris – Marc or Nothing – Marc Dorcel – E03 (Use of Branded Content created for Digital or Social Media)
TBWA/PARIS – McDONALD’S – The Comfort Posters – McDONALD’S – A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)
WNP Paris – I, AIDS. – AIDES – C03 (Use of Social Platforms)
Mobile
BETC Paris – The End of the Society Simulator – Ubisoft – A08 (Data / Insight)
DAREWIN ENTERTAINMENT AGENCY Paris – #NarcosBills – Netflix France – F06 (Social Trends)
DAREWIN ENTERTAINMENT AGENCY Paris – #NetflixSwap – Netflix – F06 (Social Trends)
OgilvyOne Paris – Babolat Pop – Jean-Marc Zimmermann – A07 (Wearable Technology)
Cyber
84.PARIS – BECAUSE RECOLLECTION – BECAUSE MUSIC – B02 (Microsite)
BUZZMAN – #WHOISTHEKING – Burger King – F03 (Response / Real-time Activity )
LES GAULOIS – Holidays on Demand – Transavia – A06 (Travel, Transport & Leisure)
MARCEL – EYE AM UNIQUE – LENSCRAFTERS – A11 (Corporate Image) & B02 (Microsite)
MARCEL – THE VOICE OF NATURE – NOÉ – D01 (Social Video)
OGILVY & MATHER Paris – LOVE YOUR CURLS EMOJIS – DOVE HAIR – F01 (Social Business)
Rosapark – Sounds of the city – Thalys – G03 (Digital Billboard)
SID LEE Paris – MADE BY PROFESSIONALS – PAGESJAUNES – B02 (Microsite)
TBWA\PARIS – THE IMPOSSIBLE GAME – SNCF ENGINEER CHALLENGE – A11 (Corporate Image) & E01 (Web)
LIONS INNOVATION : CREATIVE DATA
BETC PARIS – The end of the society Simulator – Ubisoft – A05 (Data Visualisation)
TBWA/PARIS – THE IMPOSSIBLE SNCF GAME – SNCF – A02 (Data-Driven Targeting)
Creative Effectiveness
Outdoor
Les shortlists des agences françaises :
BETC Paris – Pool Lounger – Evian – A02 (Drinks )
BETC Paris – Evian – A02 (Drinks ) & D02 (Small Scale Special Solutions)
BETC Paris – Upside Down Can – Orangina – D02 (Small Scale Special Solutions)
DDB PARIS – Anatomy – L’Equipe – A12 (Media & Publications)
DDB PARIS – Map – L’Equipe – A12 (Media & Publications)
FRED & FARID PARIS – Ma place est dans la salle – Prodiss – B11 (Entertainment & Leisure) & D04 (Live Advertising and Events)
HAVAS WORLDWIDE PARIS Puteaux – The Rocker – Lehning – A04 (Cosmetics, Toiletries, Healthcare & Pharmacy)
MARCEL – Sucre Detox – Intermarché – D01 (Non-Standard Indoor Advertising)
ROSAPARK Paris – Letterbox – Brother Frances – A07 (Home Appliances, Furnishings, Consumer Electronics & Technology)
ROSAPARK Paris – Urn – Brother Frances – A07 (Home Appliances, Furnishings, Consumer Electronics & Technology)
ROSAPARK Paris – Eat Your Run – Décathlon – D05 (Interactive Outdoor Experiences)
TBWA PARIS – The King Of Drive Thrus – McDonald’s – E02 (Use of Ambient Outdoor )
YOUNG & RUBICAM PARIS – Exotic Fish – Surfrider Foundation Europe – F02 (Art Direction)
YOUNG & RUBICAM PARIS – Mackerel – Surfrider Foundation Europe – F02 (Art Direction)
YOUNG & RUBICAM PARIS – Seagull – Surfrider Foundation Europe – F02 (Art Direction)
YOUNG & RUBICAM PARIS – Turtle – Surfrider Foundation Europe – F02 (Art Direction)
YOUNG & RUBICAM PARIS – Bel – F03 (Illustration)
YOUNG & RUBICAM PARIS – Baby – Bel – F03 (Illustration)
Digital Craft
Les shortlists des agences françaises :
84.PARIS – Because recollection – Because Music – A05 (Music / Sound Design) & B01 (User Experience Design (UX))
BETC Paris- The End of Society Simulator – Ubisoft – D02 (Data Storytelling)
TBWA\PARIS – The Impossible Game – SNCF – A07 (Overall Aesthetic Design)
PR
Les shortlists des agences françaises :
BETC Paris- The End of Society Simulator – Ubisoft – A09 (Media & Publications) & C01 (Use of Web Platforms & Apps)
BUZZMAN Paris – #WHOISTHEKING – Burger King – A07 (Retail, e-Commerce, Restaurants & Fast Food Chains) & B03 (Crisis Communications & Issue Management) & C05 (Response / Real-time Activity)
FCB PARIS – A Kidney on Ebay – France Adot – A14 (Charity & not for Profit)
FRED & FARID PARIS – Ma place est dans la salle – Prodiss – B03 (Crisis Communications & Issue Management) & E02 (Territory Marketing & Communication)
MARCEL – Sucre Detox – Intermarché – A07 (Retail, e-Commerce, Restaurants & Fast Food Chains) & B12 (Launch / Re-launch )
MARCEL Paris – Eye Am Unique – Lenscrafters – B01 (Corporate Communication & Reputation Management )
PUBLICIS CONSEIL Paris- #H2OFILTER – Unicef – A14 (Charity & not for Profit)
TBWA\PARIS – The Gender-Free Christmas Catalog – Système U – A07 (Retail, e-Commerce, Restaurants & Fast Food Chains) & B01 (Corporate Communication & Reputation Management ) & B13 (Brand Voice & Strategic Storytelling)
TBWA\PARIS – Message From Barrack – Action Against Hunger – C04 (Influencer Communication & Social Amplification)
Design
Les shortlists des agences françaises :
84.PARIS – Because recollection – Because Music – C01 (Website Design)
BETC Paris – Urbanite – Lacoste – F17 (Photography / Curation of Images)
FRED & FARID PARIS – Ma place est dans la salle – Prodiss – D03 (Point of Sale, Consumer Touchpoints & Instore Collateral )
GEOMETRY GLOBAL Paris – PARIS RÉSONNE – GEOMETRY GLOBAL Paris – B10 (Invitations and Greeting Cards)
J. WALTER THOMPSON PARIS Neuilly sur Seine – Untouchable Cars – Mountain Riders – D07 (Non-commercial Exhibitions & Experiences)
LANDOR Paris – 20/80 – 2080 – A01 (Creation of a new Brand Identity: Consumer / Corporate) & B07 (Brand Collateral)
Le Chocolat des Français Paris – Le Chocolat des Français Packagings – Le chocolat des Français – F11 (Illustration: Packaging)
PUBLICIS CONSEIL Paris – Just One Look – Depaul France – D06 (Live Events)
TBWA\PARIS – The Impossible Game – SNCF – C07 (UX Interface & User Journey )
TBWA PARIS – Originals – McDonald’s – A01 (Creation of a new Brand Identity: Consumer / Corporate) & E01 (Comprehensive Range ) & F11 (Illustration: Packaging)
Product Design
Direct
Les shortlists des agences françaises :
BUZZMAN – #WHOISTHEKING – Burger King – C04 (Response / Real-time Activity)
FRED & FARID – Ma place est dans la salle – PRODISS – E03 (Launch / Re-launch)
LES GAULOIS – Holidays on Demand – Transavia – C01 (Use of Digital Platforms)
MARCEL – Marc ou Rien – Marc Dorcel – C05 (Co-Creation & User Generated Content )
MARCEL – Sucre Detox – Intermarché – A05 (Retail, e-Commerce, Restaurants & Fast Food Chains) & B03 (Use of Ambient Media: Small Scale) & E03 (Launch / Re-launch)
OGILVY & MATHER Paris – The Bloody Soap – NETFLIX – B03 (Use of Ambient Media: Small Scale)
ROSAPARK – Eat your ruen – Decathlon / Kalenji – A03 (Durable Consumer Goods)
Print & Publishing
Les shortlists des agences françaises :
BETC Paris – LOTO – A19 (Entertainment & Leisure)
Havas Paris – LEHNING – VOXPAX – A07 (Healthcare & Pharmacy) & D03 (Illustration)
LES GAULOIS Puteaux – LIGNE ROSET – A12 (Home Appliances & Furnishings)
Marcel – RAY-BAN – A11 (Clothing, Footwear & Accessories)
Y&R Paris – MINI BABYBEL – Bel – A01 (Savoury Foods) & D03 (Illustration)
Promo & activation
Les shortlists des agences françaises :
BETC Paris – UPSIDE DOWN CAN – ORANGINA – A01 (Food & Drinks)
BUZZMAN – #WHOISTHEKING – Burger King – C05 (Response / Real-time Activity)
Darewin – #NARCOS BILLS – NETFLIX FRANCE – B04 (Use of Ambient Media: Small Scale)
FRED & FARID – Ma place est dans la salle – PRODISS – D01 (Launch / Re-launch)
Marcel – THE VOICE OF NATURE – NOÉ – A14 (Charities & Appeals)
Marcel – Sucre Detox – Intermarché – B04 (Use of Ambient Media: Small Scale) & B06 (Use of Customer in-Store Experience) & D01 (Launch / Re-launch )
LES GAULOIS – Holidays on Demand – Transavia – B08 (Use of Broadcast) & C01 (Use of Digital Platforms)
TBWA\PARIS – THE GENDER-FREE CHRISTMAS CATALOG – SYSTÈME U – A11 (Corporate Image)
Radio
Les shortlists des agences françaises :
Rosapark – Sounds of the city – Thalys – A12 (Travel & Transport) & B02 (Use of Audio Technology) & C02 (Sound Design)
