Comme chaque mois de juin, la planète communication a rendez-vous sur la Croisette pour le plus grand festival mondial de la créativité publicitaire. Entre conférences, annonces stratégiques, opérations de networking et célébrations nocturnes, les Cannes Lions 2026 rythmeront la semaine au gré des remises de prix organisées chaque soir.
Avant de pouvoir espérer décrocher un Lion, les campagnes doivent d’abord franchir plusieurs étapes de sélection. Les organisateurs dévoilent d’abord les longlists, avant que les jurys de chaque catégorie n’établissent leurs shortlists. C’est uniquement à partir de ces dernières que sont attribués les Lions de bronze, d’argent, d’or, ainsi que les très convoités Grands Prix.
Les agences françaises parviendront-elles à confirmer leur dynamique dans un contexte de concurrence internationale toujours plus intense ? Réponse tout au long de la semaine dans cet article, qui suivra au jour le jour les performances tricolores sur la Croisette.
// Shortlists du mercredi 24 juin //
Sustainable Development Goals
McCANN Paris
– L’ORÉAL DERMATOLOGICAL BEAUTY – THE FULL PICTURE – A03 (Good Health and Well-being)
PUBLICIS CONSEIL Paris
– AXA FRANCE – THREE WORDS – A03 (Good Health and Well-being)
– AXA FRANCE – THREE WORDS – A05 (Gender Equality)
// Shortlists du mardi 23 juin //
Film
BBDO PARIS
– LANE ASSIST – VOLKSWAGEN – A03 (Automotive)
ICONOCLAST
– WILLY CHAVARRIA – ETERNO – WILLY CHAVARRIA – E02 (Online & Viral Film)
PUBLICIS CONSEIL
– AXA – NOTHING STOPS WOMEN’S RUGBY – AXA FRANCE – A06 (Consumer Services/Business to Business)
– AXA – NOTHING STOPS WOMEN’S RUGBY – AXA FRANCE – F09 (Cultural Engagement)
ROMANCE
– UNLOVED – INTERMARCHÉ – A04 (Travel, Leisure, Retail, Restaurants & Fast-Food Chains)
– UNLOVED – INTERMARCHÉ – B04 (Travel, Leisure, Retail, Restaurants & Fast-Food Chains)
– UNLOVED – INTERMARCHÉ – C01 (Viral Film)
– UNLOVED – INTERMARCHÉ – F03 (Single-Market Campaign)
SOVAGE
– SOCIETY+ – THE SERIAL KILLER – SOCIETY+ – F05 (Use of Humour)
TBWA PARIS
– SHOOT FOR THE MOON – WINAMAX – A04 (Travel, Leisure, Retail, Restaurants & Fast-Food Chains)
Creative Business Transformation
PUBLICIS CONSEIL
– DARTY – LONG LASTING PASSPORT – B03 (Service Design)
Creative strategy
BBDO Paris
– MCDONALD’S FRANCE – HAPPY DOGGY – E01 (Products/Services)
BETC Paris
– LA POSTE – DELIVERED BY TETRIS – D02 (Collaboration)
MARCEL
– BACK MARKET – LET’S END FAST TECH – C05 (Corporate Purpose & Social Responsibility)
– BACK MARKET – LET’S END FAST TECH – E03 (Brand Strategy)
McCANN Paris
– L’ORÉAL PARIS – THE FINAL COPY OF ILON SPECHT – C05 (Corporate Purpose & Social Responsibility)
– L’ORÉAL PARIS – THE FINAL COPY OF ILON SPECHT – C07 (Cultural Engagement)
PUBLICIS CONSEIL
– AXA – AXA X SONITA : THE LONE VOICE – B02 (Audience Insight)
– RENAULT – CAREFLEET – B02 (Audience Insight)
– RENAULT – CAREFLEET – C06 (Market Disruption)
– DARTY – LONG LASTING PASSPORT – E01 (Products/Services)
Luxury
BETC Paris
– DOM PERIGNON – CREATION IS AN ETERNAL JOURNEY – A03 (Craft)
MAISON BETC
– VALENTINO BEAUTY – BORN IN ROMA RENDEZ-VOUS IVORY COLLECTION / STUDIO 54 EXPERIENCE – A01 (Experience)
Creative Effectiveness
McCANN Paris
– L’ORÉAL PARIS – THE FINAL COPY OF ILON SPECHT – D03 (Market Disruption)
PUBLICIS CONSEIL
– AXA FRANCE – THREE WORDS – B04 (Creative Effectiveness for Good)
– AXA FRANCE – THREE WORDS – C01 (Launch)
– AXA FRANCE – THREE WORDS – D03 (Market Disruption)
Creative Commerce
BETC Paris
– LEROY MERLIN – THE PASSWORD HEIST – E03 (Breakthrough on a Budget) – LEROY MERLIN – THE PASSWORD HEIST – E05 (Use of Humour)
PUBLICIS CONSEIL
– RENAULT – CAREFLEET – E04 (Corporate Purpose & Social Responsibility)
// Shortlists du lundi 22 juin //
Brand Experience & Activation
BETC Paris
– FROM A CROCODILE TO THE GOAT – LACOSTE – D04 (Sponsorship & Brand Partnership)
BETC, Paris / BETC FULLSIX
– THE PASSWORD HEIST – LEROY MERLIN – C02 (Retail Promotions & Competitions)
HAVAS PLAY
– FIRECATCHERS – SAPEURS POMPIERS DE FRANCE – A07 (Not-for-Profit / Charity / Government))
– FIRECATCHERS – SAPEURS POMPIERS DE FRANCE – B01 (Social Engagement & Integration for Live Experience)
Creative Data
BETC Paris
– R0_B0+ – CANAL+ – C05 (AI Craft)
VML Paris
– T-REX LEATHER – LAB-GROWN LEATHER – D01 (Data-Driven Product Innovation)
// Shortlists du dimanche 21 juin //
Design
BBDO Paris
– MUSÉE DE LA GRANDE GUERRE – BROKEN SOULS – A13 (Posters)
Marcel
– VISA FRANCE – THE FEATHERED LAMB – B07 (AI Craft)
TBWA Paris
– AUCHAN – COLORFOOD – B05 (Design for Behavioural Change)
VML Paris
– LAB-GROWN LEATHER – T-REX LEATHER – A11 (Special Editions & Bespoke Items)
– LAB-GROWN LEATHER – T-REX LEATHER – B04 (Use of Emerging Technology)
Digital Craft
Pas d’agence française dans cette shortlist cette année :(
Direct
BUZZMAN
– BETCLIC – RIVAL BET – F04 (Social Behaviour)
HAVAS Paris
– ASSOCIATION ANTOINE ALLÉNO – 2036 – B03 (Large-Scale Media)
MARCEL
– FANTASTIC KEYS – MARVEL, THE WALT DISNEY COMPANY FRANCE – B02 (Small-Scale Media)
– LET’S END FAST TECH – BACK MARKET – B05 (Use of Print/Outdoor)
PUBLICIS CONSEIL
– RENAULT – CAREFLEET – F01 (Local Brand)
Entertainment
ROMANCE
– INTERMARCHÉ – UNLOVED – A01 (Fiction Film: Up to 5 minutes)
TBWA Paris
– AUCHAN – COLORFOOD – E04 (Social Behaviour)
Entertainment Lions for Gaming
BETC Paris
– LA POSTE – DELIVERED BY TETRIS – D01 (Brand Partnerships, Sponsorships & Collaborations)
HAVAS PLAY
– SAPEURS POMPIERS DE FRANCE – FIRECATCHERS – C02 (Influencer & Co-Creation)
Entertainment Lions for Music
PUBLICIS CONSEIL
– AXA – AXA X SONITA : THE LONE VOICE – C01 (Fan Engagement/Community Building)
– AXA – AXA X SONITA : THE LONE VOICE – C02 (Influencer & Co-Creation)
– AXA – AXA X SONITA : THE LONE VOICE – D02 (Partnerships with Music Talent)
Entertainment Lions for Sport
HAVAS PLAY
– RENAULT – THE FORGOTTEN ROOSTER – D01 (Brand Partnerships, Sponsorships & Collaborations)
– RENAULT – THE FORGOTTEN ROOSTER – E01 (Diversity & Inclusion in Sport)
PUBLICIS CONSEIL
– AXA FRANCE – AXA – NOTHING STOPS WOMEN’S RUGBY – A01 (Film Series and Audio)
THE GOOD COMPANY
– REPORTERS WITHOUT BORDERS (RSF) – A MOTHER’S COMMENTARY – A02 (Broadcast/Live Streaming)
WAY AGENCY
– PUMA – MARSEILLE C’EST NOUS. – C01 (Fan Engagement/Distribution Strategy)
– PUMA – MARSEILLE C’EST NOUS. – E07 (Cultural Engagement)
Film Craft
MATHEMATIC STUDIO (avec BETC)
– ALPINE – 70 ANS – B05 (Visual Effects)
PARTIZAN Paris (avec BETC)
– ALPINE – 70 YEARS OF LIGHTNESS – A01 (Direction)
PUBLICIS CONSEIL
– AXA FRANCE – AXA – NOTHING STOPS WOMEN’S RUGBY – A01 (Direction)
– AXA FRANCE – AXA – NOTHING STOPS WOMEN’S RUGBY – A02 (Script)
– AXA FRANCE – AXA – NOTHING STOPS WOMEN’S RUGBY – A03 (Casting)
– AXA FRANCE – AXA – NOTHING STOPS WOMEN’S RUGBY – B01 (Editing)
TBWA Paris
– FRANCE PARKINSON – PRISONER – A01 (Direction)
– WINAMAX – SHOOT FOR THE MOON – A04 (Production Design/Art Direction)
– WINAMAX – SHOOT FOR THE MOON – A08 (Achievement in Production)
– FRANCE PARKINSON – PRISONER – B03 (Sound Design)
Industry Craft
BBDO Paris
– MUSÉE DE LA GRANDE GUERRE – DISTRESS – B02 (Art Direction: Outdoor: Standard)
– MUSÉE DE LA GRANDE GUERRE – SORROW – B02 (Art Direction: Outdoor: Standard)
– MUSÉE DE LA GRANDE GUERRE – SUFFERING – B02 (Art Direction: Outdoor: Standard)
– MUSÉE DE LA GRANDE GUERRE – DISTRESS – D04 (Photography: Print & Publishing: Standard)
– MUSÉE DE LA GRANDE GUERRE – SORROW – D04 (Photography: Print & Publishing: Standard)
– MUSÉE DE LA GRANDE GUERRE – SUFFERING – D04 (Photography: Print & Publishing: Standard)
BETC Paris
– VILLE DE PARIS – TERMS AND CONDITIONS OF BEING A GIRL – E02 (Copywriting: Outdoor: Standard)
Media
BETC Paris
– VILLE DE PARIS – TERMS AND CONDITIONS OF BEING A GIRL – B06 (Large-Scale Media)
HAVAS Paris
– ASSOCIATION ANTOINE ALLÉNO – 2036 – B04 (Use of Outdoor)
HAVAS PLAY
– SAPEURS POMPIERS DE FRANCE – FIRECATCHERS – B10 (Use of Social Platforms)
– SAPEURS POMPIERS DE FRANCE – FIRECATCHERS – B11 (Innovative Use of Influencers/Creators)
– SAPEURS POMPIERS DE FRANCE – FIRECATCHERS – C01 (Audience Insights)
PUBLICIS CONSEIL
– RENAULT – SAFETY X2 – D04 (Social Behaviour)
ROMANCE
– INTERMARCHÉ – UNLOVED – A04 (Travel, Leisure, Retail, Restaurants & Fast-Food Chains)
THE GOOD COMPANY
– REPORTERS WITHOUT BORDERS (RSF) – A MOTHER’S COMMENTARY – A07 (Not-for-Profit / Charity / Government)
PR
BETC FULLSIX
– LEROY MERLIN – PLAN BAA – F06 (Breakthrough on a Budget)
BETC Paris
– LEROY MERLIN – THE PASSWORD HEIST – F06 (Breakthrough on a Budget)
HAVAS Paris
– CELIO – CE IO WOMEN – D03 (Launch/Relaunch)
OGILVY Paris
– ALLIANZ FRANCE – ASK A TEEN – F09 (Cultural Engagement)
PUBLICIS CONSEIL
– QSTOMIZE – 1VAN1TEAM – F07 (Corporate Purpose & Social Responsibility)
ROMANCE
– INTERMARCHÉ – UNLOVED – F02 (Challenger Brand)
SERVICEPLAN FRANCE
– RÈGLES ÉLÉMENTAIRES – THE WEIGHT OF PERIOD POVERTY – D02 (Use of Events & Stunts)
THE GOOD COMPANY
– REPORTERS WITHOUT BORDERS (RSF) – A MOTHER’S COMMENTARY – A07 (Not-for-Profit / Charity / Government)
– REPORTERS WITHOUT BORDERS (RSF) – A MOTHER’S COMMENTARY – D02 (Use of Events & Stunts)
VML Paris
– LAB-GROWN LEATHER – T-REX LEATHER – A06 (Consumer Services/Business to Business)
– LAB-GROWN LEATHER – T-REX LEATHER – C02 (PR Effectiveness)
Social & Creator
BETC Paris
– LEROY MERLIN – THE PASSWORD HEIST – B03 (Real-Time Response)
– LACOSTE – FROM A CROCODILE TO THE GOAT – B08 (Creator & Influencer Sourced Insight)
– CITROEN – CONTENT CARJACKING – D01 (Content Placement)
– LEROY MERLIN – THE PASSWORD HEIST – F06 (Breakthrough on a Budget)
DENTSU CREATIVE
– FRENCH ARMY HUMAN RESSOURCES DIRECTORATE – COVERT RECRUITER – B02 (Audience Targeting/Engagement Strategies)
– FRENCH ARMY HUMAN RESSOURCES DIRECTORATE – COVERT RECRUITER – F03 (Single-Market Campaign)
HAVAS PLAY
– SAPEURS POMPIERS DE FRANCE – FIRECATCHERS – B02 (Audience Targeting/Engagement Strategies)
– SAPEURS POMPIERS DE FRANCE – FIRECATCHERS – D04 (Co-Creation & User Generated Content)
MARCEL
– MARVEL, THE WALT DISNEY COMPANY FRANCE – FANTASTIC KEYS – A05 (Media/Entertainment)
– VISA FRANCE – THE FEATHERED LAMB – B06 (Innovative Engagement of Community)
– BACK MARKET – LET’S END FAST TECH – F02 (Challenger Brand)
PUBLICIS CONSEIL
– AXA – AXA X SONITA : THE LONE VOICE – E03 (Social Purpose)
// Shortlists du samedi 20 juin //
Audio & Radio
THE GOOD COMPANY
– REPORTERS WITHOUT BORDERS (RSF) – A MOTHER’S COMMENTARY – A01 (Use of Audio & Radio as a Medium)
Creative B2B
BETC
– IUCN French Committee x Fujifilm Print – The Trojan Fax – A04 (Targeting & Engagement)
PUBLICIS CONSEIL
– Working With Cancer – Working With Cancer: The Study – A04 (Targeting & Engagement)
VML Paris
– LAB-GROWN LEATHER – T-REX LEATHER – A02 (Brand Experience)
– LAB-GROWN LEATHER – T-REX LEATHER – A09 (Corporate Purpose & Social Responsibility)
– LAB-GROWN LEATHER – T-REX LEATHER – A10 (Market Disruption)
– LAB-GROWN LEATHER – T-REX LEATHER – A11 (Craft in B2B)
Creative Brand
RENAULT
– Renault: The French Creative Revolution – A06 (Marketing Effectiveness & Growth)
Health & Wellness
BBDO PARIS
– DISTRESS – MUSÉE DE LA GRANDE GUERRE – B02 (Non-profit Health Education, Advocacy & Fundraising)
– SORROW – MUSÉE DE LA GRANDE GUERRE – B02 (Non-profit Health Education, Advocacy & Fundraising)
HAVAS PARIS
– 2036 – ASSOCIATION ANTOINE ALLÉNO – B02 (Non-profit Health Education, Advocacy & Fundraising)
– 2036 – ASSOCIATION ANTOINE ALLÉNO – B02 (Non-profit Health Education, Advocacy & Fundraising)
– 2036 – ASSOCIATION ANTOINE ALLÉNO – B02 (Non-profit Health Education, Advocacy & Fundraising)
KYUTAI, Paris / JACQUES PARIS
– INVINCIBLE VOICE – KYUTAI – A05 (Health & Wellness Tech)
ROMANCE AGENCY
– UNLOVED – INTERMARCHÉ – B01 (Brand-Led Education & Awareness)
TBWA PARIS
– COLORFOOD – AUCHAN – B01 (Brand-Led Education & Awareness)
Outdoor
BBDO PARIS
– BROKEN SOULS – MUSÉE DE LA GRANDE GUERRE – E03 (Single-Market Campaign)
BETC
– TERMS AND CONDITIONS OF BEING A GIRL – VILLE DE PARIS – C03 (Special Build)
– THE CATRACE – DISTANCE X STRAVA – C04 (Live Advertising and Events)
– THE CATRACE – DISTANCE X STRAVA – D02 (Ambient Outdoor)
– TERMS AND CONDITIONS OF BEING A GIRL – VILLE DE PARIS – E09 (Cultural Engagement)
HAVAS PARIS
– 2036 – ASSOCIATION ANTOINE ALLÉNO – E03 (Single-Market Campaign)
– 2036 – ASSOCIATION ANTOINE ALLÉNO – E04 (Social Behaviour)
– 2036 – ASSOCIATION ANTOINE ALLÉNO – E09 (Cultural Engagement)
HAVAS PLAY
– THE FORGOTTEN ROOSTER – RENAULT – E03 (Single-Market Campaign)
MARCEL
– BRIKSDALSBREEN GLACIER – BACK MARKET – B01 (Consumer Goods)
– LONE ROCK BEACH – BACK MARKET – B01 (Consumer Goods)
– RHÔNE GLACIER – BACK MARKET – B01 (Consumer Goods)
– LET’S END FAST TECH – BACK MARKET – E02 (Challenger Brand)
– LET’S END FAST TECH – BACK MARKET – E07 (Corporate Purpose & Social Responsibility)
Pharma
Aucune agence française n’a été shortlistée en Pharma cette année :(
Print & Publishing Lions
BETC
– THE TROJAN FAX – IUCN FRENCH COMMITTEE X FUJIFILM PRINT – C01 (Innovative and adapted use of Print & Publishing))
MARCEL
– BRIKSDALSBREEN GLACIER – BACK MARKET – A01 (Consumer Goods)
– LONE ROCK BEACH – BACK MARKET – A01 (Consumer Goods)
– RHÔNE GLACIER – BACK MARKET – A01 (Consumer Goods)
– LET’S END FAST TECH – BACK MARKET – D02 (Challenger Brand)
– LET’S END FAST TECH – BACK MARKET – D07 (Corporate Purpose & Social Responsibility)
– LET’S END FAST TECH – BACK MARKET – D08 (Market Disruption)
// Shortlists du jeudi 11 juin //
Innovation
VML Paris
– T-REX LEATHER – LAB-GROWN LEATHER – B03 (Environmental Innovation)
Dan Wieden Titanium Lions
Pas d’agence française dans cette shortlist cette année :(
Glass: The Lion for Change
Publicis Conseil
– ORANGE – ORANGE’S PARTNERSHIP WITH THE FRENCH FOOTBALL FEDERATION – A03 (Initiatives)
Rubrique : Événement
Catégories : .creative, Actu, Agences, Archives, Cannes Lions 2026, Évènementiel, Festivals
Tags : BBDO Paris, BETC, Cannes Lions, Havas Paris, Havas Play, Jacques, Marcel, Publicis Conseil, Romance, TBWA Paris, The Good Company, VML
