Le haut du panier, c'est par ici.
Alors que l’année dernière s’était avérée généreuse pour les agences françaises, la question qui se pose chaque année est : « qu’en sera-t-il de celle-ci ? ». Une interrogation à laquelle vous trouverez la réponse dans cet article compilant les grands prix du Festival en 2024, si ce n’est dans celui compilant tous les prix français. Car, après tout, tout l’or du monde ne vaut pas un Grand Prix.
// Prix spéciaux //
Creative Company of the Year
1. WPP
2. Omnicom
3. Interpublic Group
Network of the Year
1. Ogilvy
2. Publicis Worldwide
3. DDB Worldwide
Independent Network of the Year
1. Rethink
2. Edelman
3. Serviceplan Agenturgruppe
Agency of the Year
1. Publicis Conseil, Paris, France
2. Rethink, Toronto, Canada
3. Ogilvy, New York, United States
Independent Agency of the Year
1. Rethink, Toronto, Canada
2. Edelman, London, United Kingdom
3. Klick Health, Toronto, Canada
Palme d’Or
1. Smuggler, United States
2. Revolver, Australia
3. Uncharted Limbo Collective, United Kingdom
4. O Positive, United States
5. Iconoclast, France
Creative Brand of the Year
1. Coca-Cola
2. Heineken
3. Apple
Agency of the Year by Track
Agency of the Year – Classic
Lola Mullenlowe, Madrid, Spain
Agency of the Year – Craft
FCB, New York, United States
Agency of the Year – Engagement
Rethink, Toronto, Canada
Agency of the Year – Entertainment
Marcel, Paris, France
Agency of the Year – Experience
Publicis Conseil, Paris, France
Agency of the Year – Good
Ogilvy, Singapore
Agency of the Year – Strategy
Rethink, Toronto, Canada
Independent Agency of the Year by Track
Independent Agency of the Year – Classic
Rethink, Toronto, Canada
Independent Agency of the Year – Craft
4Creative, London, United Kingdom
Independent Agency of the Year – Engagement
Rethink, Toronto, Canada
Independent Agency of the Year – Entertainment
Modern Arts, Los Angeles, United States
Independent Agency of the Year – Experience
Rethink, Toronto, Canada
Independent Agency of the Year – Good
Edelman, London, United Kingdom
Independent Agency of the Year – Strategy
Rethink, Toronto, Canada
// Palmarès du vendredi 21 juin //
Grand Prix Film
Women’s Football – Orange – Marcel
Grand Prix Sustainable Development Goals
Cars to Work – Renault – Publicis Conseil, Paris
Grand Prix Dan Wieden Titanium Lions
Doordash All-The-Ads – Doordash – Wieden+Kennedy, Portland / Superette, San Francisco
Grand Prix Glass : The Lion for Change
Transition Body Lotion – Uniliver – Ogilvy, Singapore
Grand Prix for Good
The First Speech, Russia – RSF – Innocean Berlin
The First Speech, Turkey – RSF – Innocean Berlin
The First Speech, Venezuela – RSF – Innocean Berlin
// Palmarès du jeudi 20 juin //
Grand Prix Creative Business Transformation
Refurb – Philips – Lepub, Amsterdam
Grand Prix Creative Effectiveness
It Has to be Heinz – Heinz Ketchup – Rethink, Toronto
Grand Prix Creative Strategy
A Piece of Me – KPN – Dentsu Creative, Amsterdam
Grand Prix Luxury & Lifestyle
Loewe x Suna Futija – Loewe – Loewe, Madrid
Grand Prix Brand Experience & Activation
The First Edible Mascot – Pop-Tarts – Weber Shandwick, New York
Grand Prix Innovation
Voice 2 Diabetes – KVI Brave Fund INC – Klick Health, Toronto
Grand Prix Creative Commerce
Cars to Work – Renault – Publicis Conseil, Paris
// Palmarès du mercredi 19 juin //
Grand Prix Creative B2B
Meet Marina Prieto – JCDecaux – David, Madrid
Grand Prix Creative Data
Room for Everyone – Mastercard – McCann Poland, Warsaw
Grand Prix Direct
The Everday Tactician – XBox – McCann, London
Grand Prix Média
Handshake Hunt – Mercado Libre – Gut, Sao Paulo
Grand Prix PR
The Misheard Version – Specsavers – Golin, London
Grand Prix Social & Influencer
Michael Cerave – Cerave – Ogilvy PR, New York
// Palmarès du mardi 18 juin //
Grand Prix Entertainment
We Are Ayenda – WhatsApp – Creative X, Palo Alto / Modern Arts, Los Angeles
Grand Prix Entertainment for Gaming
The Everyday Tactician – Xbox Gale Pass – McCann, London
Grand Prix Entertainment for Music
Errata at 88 – Diageo – AlmapBBDO, Sao Paulo
Grand Prix Entertainment for Sport
Women’s Football – Orange – Marcel, Paris
Grand Prix Design
Sightwalks – Sol cement – Circus Grey, Lima
Grand Prix Digital Craft
Spreadbeats – Spotify – FCB New York
Grand Prix Film Craft
The Square Meter – Hornbach – Heima\TBWA, Berlin
Grand Prix Industry Craft
The 100th Edition – Frankfurter Allgemeine Zeitung – Scholz & Friends, Berlin
// Palmarès du lundi 17 juin //
Grand Prix Pharma
Magnetic Stories – Siemens Healthineers – AREA 23, An IPG health network Company, New York
Grand Prix Health & Wellness
The Last Barf Bag – Dramamine – FCB Chicago
Health Grand Prix for Good
Child Wedding Cards – UN Women – Impact BBDO, Dubaï
Grand Prix Audio & Radio
The Misheard Version – Specsavers – Golin, London
Grand Prix Print & Publishing
Recycle me – Coca-Cola – Ogilvy New York
Grand Prix Outdoor
Doorstep – Magnum – Lola Mullenlowe, Madrid
Corner – Magnum – Lola Mullenlowe, Madrid
Stairs – Magnum – Lola Mullenlowe, Madrid
Adoptable by Pedigreee – Pedigree – Colenso BBDO, Auckland
