Create the new prestige pillar of the chivas house
Reinvent the codes to create a new prestige product
When you are the Chivas brand, competition is tough. And opportunities to grow and bring new facets to the brand has to be chosen carefully. Spotting a spare space in the prestige segment, Chivas Regal decided to craft a new whisky to enrich its prestige portfolio, answering the needstate to impress that the ambitious social people like during parties.
From the big idea of “the quintessence of the Chivas House heart and soul” written on a piece of paper, Superunion Paris (was Brand Union Paris) did everything until the international launch.
-the product concept
-the bottle design
-the graphic territory
-the drinking ritual
-the brand movie
-the duty free journey and brand activation