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Création du Blended Malt Ultis – Innovation, branding, activation - Maison Chivas Regal - agence Superunion Paris

Create the new prestige pillar of the chivas house

Reinvent the codes to create a new prestige product

When you are the Chivas brand, competition is tough. And opportunities to grow and bring new facets to the brand has to be chosen carefully. Spotting a spare space in the prestige segment, Chivas Regal decided to craft a new whisky to enrich its prestige portfolio, answering the needstate to impress that the ambitious social people like during parties.

From the big idea of “the quintessence of the Chivas House heart and soul” written on a piece of paper, Superunion Paris (was Brand Union Paris) did everything until the international launch.

-the product concept

-the bottle design

-the graphic territory

-the packaging

-the drinking ritual

-the brand movie

-the duty free journey and brand activation


  • Annonceur : Pernod Ricard - Chivas Brothers
  • Marque : Maison Chivas Regal
  • Produit : Chivas Regal Ultis
  • Type de média : Packaging, Marque & Design, Design packaging
  • 1ère diffusion : Octobre 2017
  • Pays : monde
  • Date de mise en ligne : 19 février 2018


  • Agence : Superunion Paris
  • Type d'agence :
  • Photographe 1 : Sylvère Azoulai


  • Pentawards 2017 : Bronze Packaging

Réalisations de l’agence Superunion Paris