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The Clocks Project - agence BETC Paris

Synopsis

On 30 April 2009, an innovative outdoor campaign was launched in a special preview at Pathé Quai d’Ivry. This unique piece will then be exhibited at the « Solidays » festival, to be held on 26, 27 and 28 June at Longchamp Hippodrome. The work will consequently be presented at every event organised to collect funds for the fight against AIDS.
At a set time, twice a day, the hands of these clock mechanisms come together and align to form a sentence, delivering the following message: « Every 12 hours in Africa, over 2000 people die from AIDS because they have no access to care ».

Concept

We created an outdoor installation of 2m x 2m, in association with the artist Nadine Grenier, composed of 321 clock mechanisms, that is 963 clock hands (all telling different times). The bottom of the installation carries the call to action explaining where people can get more information about the foundation and donate online.

Problème

In Africa, more than 1 600 000 million people die from AIDS each year because they don’t have access to treatment. The association Solidarité Sida (AIDS Solidarity) wants to alert Europeans to the necessity of acting quickly against this situation.

Informations

  • Type de média : Étude de cas
  • 1ère diffusion : Avril 2009
  • Pays : france
  • Date de mise en ligne : 1 mars 2014

Crédits

  • Agence : BETC Paris
  • Type d'agence :
  • Outdoor : JC Decaux
  • Electrics : Labo Prod
  • Creative Director : Stéphane Xiberras
  • Art Director : Benjamin Le Breton
  • Copywriter : Arnaud Assouline
  • Account Manager : Raphaël de Andréis
  • Account Manager : Xavier Royaux
  • Account Manager : Philippe Brandt
  • Account Manager : Elodie Andurand
  • Artist : Nadine Grenier
  • Advertising Manager : Barbara Alfandari
  • Advertising Manager : Emmanuel Dollfus
  • Advertising Manager : Cécile Jaraudias

Récompenses

  • Art Directors Annual Awards 2010 : Bronze Advertising Print Innovation Poster/Billboard/Outdoor / Single
  • Cannes Lions International Festival of Creativity 2010 : Silver Lion Public awareness messages
  • D&AD Awards / Yellow Pencil 2010 : Yellow Pencil Typography: Poster Advertising
  • Grand Prix Stratégies de la Publicité 2010 : Mention Profesional organism, organisations
  • IAA Responsibility Award 2010 : IAA Responsibility Award
  • IAA Responsibility Award 2010 : IAA Responsibility Award
  • The Cresta Awards 2010 : Winner
  • The Cresta Awards 2010 : Winner Design - Typography
  • The New York Festivals International Advertising Awards in All Media 2010 : Silver Outdoor: Typography
  • The New York Festivals International Advertising Awards in All Media 2010 : Silver Outdoor: Typography
  • Cristal Festival 2009 : Cristal Ambient: France
  • Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage) 2009 : Out of the box Winner
  • Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage) 2009 : Out of the box Winner
  • Prix Club des Directeurs Artistiques 2009 : Winner Outdoor complete campaigns
  • The Golden Drum Awards 2009 : Golden drum Ambiental design

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Campagne TV, Cinéma et Internet – NOUVEAU SUV - Peugeot

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Campagne Facebook - Leroy Merlin

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Campagne Facebook – Team Zéro Contrainte - Boursorama

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Campagne Affichage - La Cinémathèque Française

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Campagne Digitale et TV – FutureFood avec Deliveroo - CANAL +

Télévision & Cinéma / Digital

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