In a world where everything moves fast and where the stresses in everyday life are many, the real luxury is being able to find time for yourself and enjoy special moments.
It is for this reason that Peugeot makes every effort to ensure that time spent in the car no longer be experienced as moments of « sustained » but have become moments of quality, conducive to relaxation and reflection.
As such, the new Peugeot 508 represents a new generation of the « Great Road »which offers at once a real pleasure to drive (with an accuracy of direction and an ergonomic driving position and technology) and a sensual pleasure (using natural materials, lighting and acoustics treated). Each trip Peugeot 508 is a quality time!
It is on this fact that Peugeot and BETC Euro RSCG built the positioning of the Peugeot 508: the new Peugeot 508, the time spent on the road and the car is a time to share, quality. New Peugeot 508, Quality Time.

The film puts forward the dense and hectic life of a businessman whose moments aboard his Peugeot 508 are far from « breathing ».
The print campaign highlights the idea that time spent on the road is now conducive to reflection and decision-making.
As for the digital device, it takes into account the time constraints of the target s overstretched on the web and offered him the choice of choosing the video content Peugeot 508 adapted to its availability.