CITROËN C4. OPEN THE WAY.

 

CITROËN GOES ËLECTRIC FOR 2020, AND THEY’RE PRETTY HAPPY ABOUT IT.

 

Citroën is known for its wide range of vehicles and missions to make its products accessible to as many people as possible. For professionals, there was the Citroën Ë-Jumpy – 100% ëlectric. For families, the Citroën ë-SpaceTourer – 100% ëlectric. For city-dwellers and everyday short distances, the new Ami – 100% ëlectric. And for those who want to combine their love of SUVs and their respect for others? Well, the Citroën SUV C5 Aircross Hybrid Rechargeable should do the trick.

It is safe to say that Citroën has kept its promise to offer a wide range of versatile, electric vehicles for everyone. And now, Citroen presents its latest creation: the Citroën C4.

To launch the new model, the brand teamed up with Traction (BETC Group) to create its new global advertising campaign: Happy Day. The campaign celebrates the innovation that has marked Citroën’s history, and which can be found today in the new C4, one of the first models in its segment to exist in a 100% electric version.

« Happy Day” is an ode to the freedom and the passion that has driven Citroën for more than 100 years. The campaign celebrates the Citroen’s great comfort and technology, thanks to the Citroën ë-C4-100% ëlectric’s progressive hydraulic stops® suspension and advanced technologies, with—among other gadgets—colorful head-up views and a removable passenger tablet support (Smart Pad Support).

“Happy Day” is also the anthem of a golden age: that of the Citroen sedan. Citroën has been creating its iconic sedans since 1928. This year celebrates the fiftieth anniversary of the Citroën GS, European Car of the Year in 1971.

With the new C4, Citroën adds a landmark page in the sedan ledger. Because once again, Citroën leads the way.

The model will exist in a 100% electric version. Petro and diesel options are also available.