Synopsis

Promote the release of the new game Batman Arkham City.

An interactive experience is launched right in the middle of the 2012 presidential campaigns. It allows the players to become activists in the campaign of the Joker and his followers, « For an Uncertain Future. » Using the site «arkham-activiste», they can act in real-time in an event taking place in Paris: each click has a direct impact somewhere in the city to disseminate chaos and spread the Joker’s message.
Concept

An interactive experience is launched right in the middle of the 2012 presidential campaigns. It allows the players to become activists in the campaign of the Joker and his followers, “For an Uncertain Future.” Using the site «arkham-activiste», they can act in real-time in an event taking place in Paris: each click has a direct impact somewhere in the city to disseminate chaos and spread the Joker’s message.
Problème

Promote the release of the new game Batman Arkham City
Résultat

Thousands of pre-orders for the game through the site. . Thousands of people connected in real-time each week. . Real-time results seen throughout Paris, over a 1 month period. . A bank heist reported in the media. . Tens of thousands of tweets.