Synopsis

Encourage the suburban & hip-hop French youth to try on the shoes collection MEGA, a new adidas footwear designed for them.

Adidas created a new discipline for breakdancers, MEGALIZER. With recognized French break-dancers, we developed a wireless technology that enables people to create their own beat while dancing, just with a laptop and speakers. The shoes were made available to young dancers and French rappers. Then, we placed MEGALIZER in various French stores, letting consumers try their moves on them with the chance to win MEGALIZER shoes.
Concept

Adidas created a new discipline for breakdancers, MEGALIZER. With recognized French break-dancers, we developed a wireless technology that enables people to create their own beat while dancing, just with a laptop and speakers. The shoes were made available to young dancers and French rappers. Then, we placed MEGALIZER in various French stores, letting consumers try their moves on them with the chance to win MEGALIZER shoes.
Problème

Encourage the suburban & hip-hop French youth to try on the shoes collection MEGA, a new adidas footwear designed for them. The
Résultat

France:

+ 400 000 results on Google

+ 10 000 tweets

+ 10.000 shares / 15.000 likes on facebook

+ 2.000.000 views on youtube …and thousands of shoes tried on in stores