Les shortlists des Cannes Lions 2018 (maj)

Par la Réclame le 21/06/2018

Votre agence est-elle en shortlist ?

Dès ce lundi 18 juin, les Cannes Lions, le plus grand festival international de publicité sera de retour !

Pour remporter des lions, les agences doivent d’abord espérer que leurs campagnes soient sélectionnées dans la longlist (filtrée par les organisateurs du festival) puis dans la shortlist de chaque catégorie (sélectionnée par le jury). Compte tenu de l’exigence de cette « Coupe du Monde » de la publicité, une shortlist peut déjà être perçue comme un résultat positif, menant qui sait, à des Lions, qu’ils soient fait d’or, d’argent ou de bronze.

L’édition 2018 sera marquée par le retrait – temporaire – du groupe Publicis, et une certaine frilosité des autres agences françaises à investir massivement dans le festival cette année, du moins en off. Est-ce que cela va se constater dans les palmarès, et avant cela dans les shortlists ? Réponse avec les premières shortlists parues.

// Shortlists du Jeudi 21 juin //

Creative Effectiveness

FF Paris – Libé des réfugiés – Libération – A02 (Creative Effectiveness for Good)
Rosapark Paris – Label of Love – Monoprix – A03 (Single Country Creative Effectiveness)

Sustainable development goals

CARREFOUR Massy – BLACK SUPERMARKET – CARREFOUR – A03 (Good Health and Well-being)
CARREFOUR Massy – BLACK SUPERMARKET – CARREFOUR – B04 (Responsible Consumption and Production)
CARREFOUR Massy – BLACK SUPERMARKET – CARREFOUR – B07 (Life on Land)
CARREFOUR Massy – BLACK SUPERMARKET – CARREFOUR – E01 (Partnerships for the Goals)

// Shortlists du mercredi 20 juin //

Creative Data

McCANN PARIS Clichy – BORDEAUX 2050 – AJE – A03 (Data-driven Consumer Product)

Direct

BETC Paris – SAVE OUR SPECIES – LACOSTE – A12 (Corporate Social Responsibility (CSR) / Corporate Image)
BETC Paris – SAVE OUR SPECIES – LACOSTE – B02 (Use of Ambient Media: Small Scale)
BETC Paris – SAVE OUR SPECIES – LACOSTE – E03 (Experience Design)
BETC Paris – LA PAROLE AUX SOURDS – UNSILENCED – D01 (Use of Digital Platforms)
BUZZMAN Paris – 2h04 – TGV – A07 (Travel)
BUZZMAN Paris – MYSTERY BURGER – BURGER KING – B02 (Use of Ambient Media: Small Scale)
BUZZMAN Paris – WHOPPER GATE – BURGER KING – E05 (Launch / Re-launch)
CARREFOUR Massy – BLACK SUPERMARKET – CARREFOUR – A06 (Retail)
CARREFOUR Massy – BLACK SUPERMARKET – CARREFOUR – B03 (Use of Ambient Media: Large Scale)
CARREFOUR Massy – BLACK SUPERMARKET – CARREFOUR – E04 (Acquisition & Retention)
CARREFOUR Massy – BLACK SUPERMARKET – CARREFOUR – E05 (Launch / Re-launch)
FAMOUSGREY PARIS – FIGTHING CANCER – [email protected] – D05 (Co-creation & User Generated Content)
FRANCE TÉLÉVISIONS Paris – La Forêt / Bet on a murderer – France Télévision – A09 (Media / Entertainment)
FRANCE TÉLÉVISIONS Paris – La Forêt / Bet on a murderer – France Télévision – D01 (Use of Digital Platforms)
FRANCE TÉLÉVISIONS Paris – La Forêt / Bet on a murderer – France Télévision – E05 (Launch / Re-launch)
HEREZIE Paris – THE BIOGRAPHY OF TOMORROW – GOOGLE CLOUD FRANCE – C01 (Data Strategy)
HUMANSEVEN Paris – GO IMAGES – TRANSAVIA – C02 (Data-Driven Targeting)
J. WALTER THOMPSON PARIS – FORBIDDEN STORIES – FREEDOM VOICES NETWORK – E05 (Launch / Re-launch)
McCANN PARIS Clichy – BORDEAUX 2050 – AJE – A13 (Not-for-profit / Charity)
McCANN PARIS Clichy – BORDEAUX 2050 – AJE – E05 (Launch / Re-launch)
RENAULT Paris – THE 2017 YELLOW TEAPOT – RENAULT – E02 (Art Direction / Design)
SID LEE Paris – #HONDANEXTDOOR – HONDA – E06 (Low Budget / High Impact Campaign)
TBWA\Paris – SHARE THE LOVE – AIDES – D03 (Use of Social Platforms)
TBWA\Paris – SHARE THE LOVE – AIDES – D05 (Co-creation & User Generated Content)

Film

ALTMANN + PACREAU Paris – BE KIND, REWIND – ABBÉ PIERRE FOUNDATION – B13 (Not-for-profit / Charity)
BETC Paris – TIMELESS – LACOSTE – A06 (Retail)
BUZZMAN Paris – WHAT MATTERS IS INSIDE – DELSEY – B04 (Consumer Durables)
DDB Paris – I AM – UBISOFT – ASSASIN’S CREED – B08 (Leisure)
DDB Paris – I AM – BAPTISM – FAR CRY 5 – B08 (Leisure)
DIVISION Paris -GO WITH THE FLAW – DIESEL – B06 (Retail)
ISOBAR Courbevoie – BOYS REACT TO TAMPONS – NETT – C01 (Viral Film)
ORANGE Paris – CINEMA – ORANGE INTERNATIONAL – A11 (Consumer Services)
ROSAPARK Paris – THE WORST SONG IN THE WORLD TV VERSION – MONOPRIX – A06 (Retail)
TBWA\Paris – BOREDOM – JACCEDE.COM – A13 (Not-for-profit / Charity)

Media

BBDO Paris – DOGS FOR DOGS – PEDIGREE – B10 (Use of Social Platforms)
BETC Paris – SAVE OUR SPECIES – LACOSTE – A12 (Corporate Social Responsibility (CSR) / Corporate Image)
BETC Paris – SAVE OUR SPECIES – LACOSTE – B04 (Use of Ambient Media: Small Scale)
BETC Paris – THE NO ESCAPE GAME – ADDICT AIDE – B05 (Use of Ambient Media: Large Scale)
BUZZMAN Paris – 2h04 – TGV – A07 (Travel)
BUZZMAN Paris – 2h04 – TGV – E04 (Use of Integrated Media)
BUZZMAN Paris – MERRY CHRISTMAS SULLY- BURGER KING – D02 (Use of Branded Content created for Digital or Social)
CARREFOUR Massy – BLACK SUPERMARKET – CARREFOUR – B05 (Use of Ambient Media: Large Scale)
CARREFOUR Massy – BLACK SUPERMARKET – CARREFOUR – B05 B07 (Use of Stunts)
DDB PARIS – CRASH TEST – SÉCURITÉ ROUTIÈRE – D02 (Use of Branded Content created for Digital or Social)
FRANCE TÉLÉVISIONS Paris – La Forêt / Bet on a murderer – France Télévision – A09 (Media / Entertainment)
FRANCE TÉLÉVISIONS Paris – La Forêt / Bet on a murderer – France Télévision – E01 (Excellence in Media Insights & Strategy)
J. WALTER THOMPSON PARIS – FORBIDDEN STORIES – FREEDOM VOICES NETWORK – D01 (Use of Brand or Product Integration into a Programme or Platform)
PROXIMITY Boulogne-Billancourt – EXTRÄA HD – HÄAGEN DAZS – B01 (Use of TV & Other Screens)
PROXIMITY Boulogne-Billancourt – EXTRÄA HD – HÄAGEN DAZS – D01 (Use of Brand or Product Integration into a Programme or Platform)
UBI BENE Paris – PARIS 2024 OLYMPIC DAYS – CITY OF PARIS – B06 (Use of Events)

PR

BBDO PARIS – STORIES FROM THE OTHER SIDE OF THE WORLD – CARE FRANCE – B02 (Social Community Building & Management)
BETC Paris – SAVE OUR SPECIES – LACOSTE – C02 (PR Excellence in Effectiveness)
BETC Paris – SAVE OUR SPECIES – LACOSTE – D05 (Brand Voice & Strategic Storytelling)
BETC Paris – SAVE OUR SPECIES – LACOSTE – E04 (Corporate Social Responsibility)
BETC Paris – GAME CHAINGERS – UNICEF – D07 (Use of Technology)
BUZZMAN Paris – WHOPPER GATE – BURGER KING – D04 (Launch / Re-launch)
CARREFOUR Massy – BLACK SUPERMARKET – CARREFOUR – A06 (Retail)
CARREFOUR Massy – BLACK SUPERMARKET – CARREFOUR – D02 (Use of Events & Stunts)
CARREFOUR Massy – BLACK SUPERMARKET – CARREFOUR – E01 (Corporate Image, Communication & Reputation Management)
CARREFOUR Massy – BLACK SUPERMARKET – CARREFOUR – E02 (Public Affairs & Lobbying)
HEREZIE Paris – #BODYCANTWAIT – HANDICAP INTERNATIONAL – D02 (Use of Events & Stunts)
J. WALTER THOMPSON PARIS – FORBIDDEN STORIES – FREEDOM VOICES NETWORK – D01 (Media Relations)
J. WALTER THOMPSON PARIS – FORBIDDEN STORIES – FREEDOM VOICES NETWORK – E04 (Corporate Social Responsibility)
McCANN PARIS Clichy – BORDEAUX 2050 – AJE – A13 (Not-for-profit / Charity)
McCANN PARIS Clichy – BORDEAUX 2050 – AJE – C01 (Research, Data Analytics & Insight Generation)
SERVICEPLAN FRANCE Paris -AUTISM CAN WORK – ANDROS – A06 (Retail)
TBWA\PARIS – #TOOLATERGRAM – WWF – D03 (Use of Celebrity, Influencers & Key Opinion Leaders)

Product Design

BETC Paris – SAVE OUR SPECIES – LACOSTE – B01 (Brand Communication)
BETC Paris – SAVE OUR SPECIES – LACOSTE – C01 (Product Design for Promotional Purposes)

Social & Influencer

BUZZMAN Paris – MERRY CHRISTMAS SULLY- BURGER KING – D01 (Community Building & Management)
ISOBAR Courbevoie – BOYS REACT TO TAMPONS – NETT – E05 (Single Country Campaign)
ROSAPARK Paris – THE WORST SONG IN THE WORLD – C05 (Social Video)
TBWA\PARIS – #TOOLATERGRAM – WWF – C02 (Partnerships )
Y&R Paris – GOIKO GRILL HUNGRYFRIELD – GOIKO GRILL – A01 (Food & Drinks )
Y&R Paris – GOIKO GRILL HUNGRYFRIELD – GOIKO GRILL – C02 (Partnerships )
Y&R Paris – GOIKO GRILL HUNGRYFRIELD – GOIKO GRILL – E03 (Low Budget / High Impact Campaign)

// Shortlists du mardi 19 juin //

Brand experience and activation

BETC Paris – SAVE OUR SPECIES – LACOSTE – A12 (Corporate Social Responsibility (CSR) / Corporate Image), D05 (Launch / Re-launch)
BETC Paris – THE NO ESCAPE GAME – ADDICT AIDE – D03 (Brand-owned Experiences)
BUZZMAN Paris – SHOT REVERSE SHOT – HUAWEI – B05 (Tangible & Spatial Technology)
CARREFOUR Massy – BLACK SUPERMARKET – CARREFOUR – A06 (Retail), C01 (Customer Retail / In-store Experience), D03 (Brand-owned Experiences), D05 (Launch / Re-launch)
DDB PARIS – CRASH TEST – SÉCURITÉ ROUTIÈRE – B01 (Social Engagement & Integration for Live Experience)
FRANCE TÉLÉVISIONS Paris – LA FORÊT – BET ON A MURDERER – FRANCE TÉLÉVISIONS / FRANCE 3 – A09 (Media / Entertainment), B07 (Interactive Brand or Product Video), D04 (Sponsorship & Brand Partnership), D05 (Launch / Re-launch)
J. WALTER THOMPSON PARIS – FORBIDDEN STORIES – FREEDOM VOICES NETWORK – A13 (Not-for-profit / Charity), D04 (Sponsorship & Brand Partnership), D05 (Launch / Re-launch), D06 (Low Budget / High Impact Campaign)
McCANN PARIS Clichy – BORDEAUX 2050 – AJE – A13 (Not-for-profit / Charity), D02 (Live B2B Brand Experience or Activation), D05 (Launch / Re-launch)
ROSAPARK Paris – HUMAN MONUMENTS – THALYS – B04 (Digital Installations)
SERVICEPLAN FRANCE Paris – AUTISM CAN WORK – ANDROS – A12 (Corporate Social Responsibility (CSR) / Corporate Image)
SID LEE Paris – #HONDANEXTDOOR – HONDA – D01 (Live B2C Brand Experience or Activation)
TBWA\PARIS – 02.38 AM – SNCF -B02 (Use of Mobile & Devices), B03 (Use of AR, VR & Mixed Reality)

Craft Film

BETC Paris – ACADEMY FILMS London / WANDA PRODUCTIONS Paris – LACOSTE TIMELESS – LACOSTE – A01 (Direction), A03 (Casting), A04 (Production Design / Art Direction), A05 (Cinematography), A08 (Use of Licensed / Adapted Music), A11 (Visual Effects)
BUZZMAN Paris – PASSION PARIS Paris – WHAT MATTERS IS INSIDE – DELSEY – A10 (Animation)
HENRY Paris – BAPTISM – UBISOFT – A01 (Direction), A03 (Casting), A05 (Cinematography)
HENRY Paris – THE SERMON – UBISOFT – A05 (Cinematography)
PUBLICIS ITALY Milan – DIVISION Paris – GO WITH THE FLAW – DIESEL – A01 (Direction)

Creative Ecommerce

PROXIMITY BBDO Boulogne-Billancourt – EXTRÄA HD – HÄAGEN DAZS – A01 (Food & Drink)

Digital Craft

DDB PARIS – THE GALLERY OF EMERGING SPECIES – PLAY-DOH – A07 (Overall Aesthetic Design)
VENTE PRIVEE Saint Denis – YOUARETHESTYLIST.COM – VENTE-PRIVEE – A03 (Video / Moving Image)

Entertainment Lions

BBDO PARIS – STORIES FROM THE OTHER SIDE OF THE WORLD – CARE FRANCE – A06 (Online: Non-fiction)
FRANCE TÉLÉVISIONS Paris – LA FORÊT – BET ON A MURDERER – FRANCE TÉLÉVISIONS – FRANCE 3 – A10 (Excellence in Brand Integration & Sponsorships / Partnerships for Branded Content), A11 (Excellence in Audience Engagement or Distribution Strategy for Branded Content), C02 (Digital & Mobile Games)
TBWA\PARIS – 02.38 AM – SNCF – A07 (VR, AR & Mixed Reality)

Entertainment Lions for Music

Pas d’agence française shortlistée en Entertainment Lions for Music . Donc 0 lion à prévoir…

Industry Craft

DDB PARIS – THE GALLERY OF EMERGING SPECIES – PLAY-DOH – C01 (Brand & Communications Design), E01 (Brand & Communications Design)
DDB PARIS – THE QUIET – MARIE-CLAIRE – E03 (Print & Publishing)
DDB PARIS – THE DEAF – MARIE-CLAIRE – E03 (Print & Publishing)
DDB PARIS – THE DISCREET – MARIE-CLAIRE – E03 (Print & Publishing)

// Shortlists du lundi 18 juin //

Design

BETC Paris – SAVE OUR SPECIES – LACOSTE – B03 (Promotional Item Design), E07 (Special Editions & Promotional Packaging)
BUZZMAN Paris – SHOT REVERSE SHOT – HUAWEI – C02 (Digital Installations & Events), D03 (Spatial & Sculptural Installation and Experience)
DDB Paris – THE GALLERY OF EMERGING SPECIES – PLAY DOH – C01 (Digital Design), C03 (UX, UI & Journey Design)
TBWA\Paris – SHARE THE LOVE – AIDES – C01 (Digital Design), C04 (Social Engagement)

Mobile

BBDO Paris – DOGS FOR DOGS – PEDIGREE – C06 (Influencer / Talent)
BBDO Paris – STORIES FROM THE OTHER SIDE OF THE WORLD – CARE FRANCE – C08 (Social Purpose)
TBWA/Paris – TOO LATER GRAM – WWF – C01 (Content for User Engagement), C08 (Social Purpose)
TBWA\Paris – SHARE THE LOVE – AIDES – C01 (Content for User Engagement)

Outdoor

HEREZIE Paris – #BODYCANTWAIT – HANDICAP INTERNATIONAL – D03 (Special Build)
HUMANSEVEN Paris – BEACH – TRANSAVIA – A07 (Travel)
HUMANSEVEN Paris – CITY – TRANSAVIA – A07 (Travel)
HUMANSEVEN Paris – MOUNTAIN – TRANSAVIA – A07 (Travel)
RED FUSE Paris – HACKER – COLGATE – A03 (Healthcare)
RED FUSE Paris – GRENADE – COLGATE – A03 (Healthcare)
RED FUSE Paris – AVALANCHE – COLGATE – A03 (Healthcare)
ROSAPARK Paris – STATION WITH A VIEW – SKODA FRANCE – D06 (Transit)
ROSAPARK Paris – HUMAN MONUMENTS – THALYS – E03 (Technology)
SID LEE Paris – #HONDANEXTDOOR – HONDA – D04 (Live Advertising and Events), E02 (Ambient Outdoor)
Y&R PARIS Paris – BRING BACK JOHN – COLGATE MAXWHITE ONE – B03 (Healthcare)
Y&R PARIS Paris – BRING BACK MARY – COLGATE MAXWHITE ONE – B03 (Healthcare)

Print & Publishing

Y&R PARIS Paris – BRING BACK JOHN – COLGATE MAXWHITE ONE – A03 (Healthcare)
Y&R PARIS Paris – BRING BACK MARY – COLGATE MAXWHITE ONE – A03 (Healthcare)
Y&R PARIS Paris – BRING BACK CLAIRE – COLGATE MAXWHITE ONE – A03 (Healthcare)

Radio & Audio

Pas d’agence française shortlistée en Radio & Audio . Donc 0 lion à prévoir…

// Shortlists du dimanche 17 juin //

Health & Wellness

BBDO Paris – THE 8 MONTH WALK – SERESTO – D01 (Animal Health)
BBDO Paris – DOGS FOR DOGS – PEDIGREE – D01 (Animal Health)
Herezie – #BODYCANTWAIT – HANDICAP INTERNATIONAL – B02 (Non-profit / Foundation-led Education & Awareness)
Herezie – #BODYCANTWAIT – HANDICAP INTERNATIONAL – B02 (Non-profit / Foundation-led Education & Awareness)
Marcel – BLACK SUPERMARKET – CARREFOUR – B01 (Brand-led Education & Awareness)
Marcel – BLACK SUPERMARKET – CARREFOUR – B01 (Brand-led Education & Awareness)
TBWA\Paris – BOREDOM – JACCEDE.COM – B02 (Non-profit / Foundation-led Education & Awareness)
TBWA\Paris – #SHARETHELOVE – AIDES – B02 (Non-profit / Foundation-led Education & Awareness)
TBWA\Paris – #SHARETHELOVE – AIDES – B02 (Non-profit / Foundation-led Education & Awareness)

Pharma

BETC Paris – SET YOUR LIFE BACK IN MOTION – NOVARTIS – B01 (Regulated)

// Shortlists connues avant le festival //

Glass

Pas d’agence française shortlistée en Glass. Donc 0 lion à prévoir…

Innovation

Google Paris – GOOGLE ARTS & CULTURE ‘ART SELFIE’ FEATURE – A03 (Technological Development)

Titanium

Pas d’agence française shortlistée en Titanium. Donc 0 lion à prévoir…

News Scan Book

BlaBlaCar : partout où il y a une route

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