Les Cannes Lions viennent de débuter… place aux 1ères shortlists !
Pour remporter des lions, les agences doivent d’abord espérer que leurs campagnes soient sélectionnées dans la long list (par les organisateurs du festival) puis dans la shortlist de chaque catégorie (par le jury).
Vu l’exigence d’un événement comme les Cannes Lions, une shortlist peut déjà être perçue comme un signe d’encouragement, menant qui sait, à un bronze, un silver, un gold voire un Grand Prix !
Découvrons sans plus attendre les shortlists déjà connues, ainsi que la présence des agences françaises dans celles-ci.
// Shortlists du 23 juin //
Integrated
Pas d’agence ou de société française shortlistée en Integrated.
Titanium
Pas d’agence ou de société française shortlistée en Titanium.
// Shortlists du 22 juin //
Creative Effectiveness
Pas d’agence ou de société française shortlistée en Effectiveness.
Digital Craft
Les agences françaises :
DDB Paris – Scars – Ubisoft – A01 (Interface & Navigation (UI))
TBWA\PARIS – The Magic Wallpaper – Castorama – A01 (Interface & Navigation (UI))
TBWA\PARIS – The Magic Wallpaper – Castorama – C01 (Editorial)
Film Craft
Les agences françaises :
BETC Paris – Life’s Adventure – Leroy Merlin – A01 (Direction)
BETC Paris – Life’s Adventure – Leroy Merlin – A05 (Cinematography)
BETC Paris – Kitchen – Canal+ – A04 (Production Design/ Art Direction)
BETC Paris – Kitchen – Canal+ – A11 (Visual Effects)
DDB Paris – Beauty Of The World – Doctors of the world – A02 (Script)
DDB Paris – Beauty Of The World – Doctors of the world – A03 (Casting)
Henry Paris – The Day After – BNP – A04 (Production Design/ Art Direction)
Herezie – Sound of trauma – David Lynch Foundation – A06 (Editing)
Herezie – Sound of trauma – David Lynch Foundation – A09 (Sound Design)
ROMANCE – L’amour, L’amour – Intermarché – A01 (Direction)
ROMANCE – L’amour, L’amour – Intermarché – A03 (Casting)
ROMANCE – L’amour, L’amour – Intermarché – A06 (Editing)
ROMANCE – L’amour, L’amour – Intermarché – A08 (Use of Licensed/Adapted Music)
ROSAPARK – #LaitDrôleLaVie – Monoprix – A02 (Script)
Solar Paris – The Beauty Of The World – Medecins du monde – A05 (Cinematography)
TBWA\PARIS – Stuntman – SNCF – A11 (Visual Effects)
Wunderman – Journey to your dream/ingrid – Danone Activia – A05 (Cinematography)
Wunderman – Journey to your dream/ingrid – Danone Activia – A08 (Use of Licensed/Adapted Music)
Film
Les agences françaises :
ALTMANN + PACREAU – Dancing Romance – Fondation Visio – B14 (Charities & Non-profit)
BBDO Paris – The Encounter – Mercedes-Benz – B04 (Cars & Automotive Products & Services)
BETC Paris – Life’s Adventure – Leroy Merlin – A12 (Retail & e-Commerce)
BETC Paris – Kitchen – Canal+ – A16 (Media & Publications)
BETC Paris – The Beast – FLAC – B14 (Charities & Non-profit)
BUZZMAN – #NONALABANDON – 30 Millions d’Amis – A23 (Charities & Non-profit)
CLM BBDO – B.E.N – Society of saint vincent de paul – E04 (short Fiction Film (under 10 minutes))
DDB Paris – Nothing – Volkswagen – A11 ( Cars & Automotive Products & Services)
DDB Paris – Red Dot – Ubisoft – B07 (Media & Publications)
DDB Paris – Un monde sans héros – Ubisoft – F02 (Use of Online Film)
HAVAS Group – Sheep Street – Havas Paris – B11 (Corporate Image & Sponsorship)
HEREZIE – Sound of trauma – David Lynch Foundation – B14 (Charities & Non-profit)
LES GAULOIS Paris – Casting – French federation of cardiology – A06 (Healthcare & Pharmacy)
OGILVY Paris – Say It With with Stimorol – Stimoro, Mondelez – B01 (Food & Drinks)
PUBLICIS Conseil – Hang on – Orange – A19 (Commercial public Services)
ROSA PARK – #LaitDrôleLaVie- Monoprix – E04 (short Fiction Film (under 10 minutes))
TBWA\PARIS – Halloween-TV – Burns & Smiles – A23 (Charities & Non-profit)
TBWA\PARIS – Halloween – Burns & Smiles – E04 (Short Fiction Film (under 10 minutes))
Radio
Pas d’agence ou de société française shortlistée en Radio.
// Shortlists du 20 juin //
Design
Les agences françaises :
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – C08 (Social Engagement)
DRAGON ROUGE Suresnes – FUSING STENCIL TYPOGRAPHY AND PARISIAN BRIDGES TO CROSS BOUNDARIES BETWEEN PLACE – CITY OF PARIS – F05 (Typography: Brand, Corporate & other Communication Design)
Herezie – SOUNDS OF TRAUMA — David Lynch Foundation – F14 (Sound Design)
LANDOR Paris – A NEW KIND OF SUPPORT – FINANCIAL FUND – B04 (Publications & Editorial Design)
Les gaulois – Porcelain Bones – AMGEN – B02 (Promotional Item Design)
PUBLICIS CONSEIL – INNOCENCE EN DANGER – REAL MONSTERS – F08 (Illustration: Poster)
SAATCHI & SAATCHI FRANCE – EIFFEL TOWER ALL YOURS – HOMEAWAY – D04 (Spatial Brand Installation & Experience)
SID LEE Paris – PREDICTIVE WORLD – UBISOFT – C01 (Website Design)
SID LEE Paris – PREDICTIVE WORLD – UBISOFT – C04 (Data Visualisation)
TBWA\PARIS – Le papier plein d’histoires – CASTORAMA – C05 (Apps)
TBWA\PARIS – B.A.R.Y.L – SNCF – C06 (Digital Installations & Events)
TBWA\PARIS – Le papier plein d’histoires – CASTORAMA – C07 (UX Interface & User Journey)
TBWA\PARIS – B.A.R.Y.L – SNCF – D05 (Sculptural Brand Installation & Experience)
TBWA\PARIS – Le papier plein d’histoires – CASTORAMA – F10 (Illustration: Other Communication Design)
Y&R Paris – SNACK A LITTLE BETTER – FROMAGERIES BEL – E11 (Special Editions & Promotional Packaging)
Entertainment Lions
Les agences françaises :
DDB Paris – Un monde sans héros – UBISOFT – C02 (Brand Expérience: Digital)
DDB Paris – Un monde sans héros – UBISOFT – D02 (Digital & Mobile Games)
FRED & FARID Paris – LIBÉ DES RÉFUGIÉS – LIBÉRATION – A18 (Co-creation & User Generated Content)
FRED & FARID Paris – LIBÉ DES RÉFUGIÉS – LIBÉRATION – C09 (Excellence in Partnerships in a Brand Experience)
FRED & FARID Paris – Motivational Tweetspeech – SOCIÉTÉ GÉNÉRALE RUGBY – E05 (Sports: Co-création & User Generated Content)
ROMANCE – L’AMOUR, L’AMOUR. – INTERMARCHÉ – A03 (TV &VOD : Fiction under 15 minutes)
ROSAPARK – #LaitDroleLaVie – MONOPRIX – A03 (TV &VOD : Fiction under 15 minutes)
Entertainment Lions for Music
Les agences françaises :
BRAND STATION Paris – METTALICA, THE GLOVES – MERCURY MUSIC GROUP – B01 (Fan Engagement/Community Building)
OGILVY Paris – BLACK M – SONY MUSIC – A04 (Artist as an Ambassador for a Cause)
Media
Les agences françaises :
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – A14 (Charities & Non-profit)
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – F01 (Excellence in Media Insights & Strategy)
BETC Paris – CINEMA TO GO – AIR FRANCE – B02 (Use of Other Screens)
BETC Paris – CINEMA TO GO – AIR FRANCE – B11 (Use of Mobile)
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – B11 (Use of Mobile)
BETC Paris – AIMEN – CANAL+ – B12 (Use of Social Platforms)
BUZZMAN – #JENESUPPORTEPASLESBLEUS – ELLE’S IMAGINENT – A14 (Charities & Non-profit)
DDB Paris – Un monde sans héros – UBISOFT – D03 (Use of Branded Content created for Digital or Social Media)
FRED & FARID Paris – LIBÉ DES RÉFUGIÉS – LIBÉRATION – A07 (Media & Publications)
LEO BURNETT Paris – CHROMA – MUSEE DE L’HOMME – A06 (Travel, Transport & Leisure)
MARCEL – THE EXTENDABLES – FOUR SEASONS CONDOMS – A02 (Fast Moving Consumer Goods)
McCANN Paris – GIRLS OF PARADISE – MOUVEMENT DU NID – A14 (Charities & Non-profit)
McCANN Paris – GIRLS OF PARADISE – MOUVEMENT DU NID – B03 (Use of Audio Platforms)
McCANN Pairs – #GUILTYTAGS – INNOCENCE EN DANGER – D03 (Use of Branded Content created for Digital or Social Media)
NURUN Paris – APARTMENT STORES – DELAMAISON – A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)
NURUN Paris – APARTMENT STORES – DELAMAISON – E01 (Use of Integrated Media)
OGILVY Paris – THE UNBREAKABLE PREVIEW – NETFLIX – D02 (Use of Co-Creation & User Generated Content)
SAATCHI & SAATCHI FRANCE – EIFFEL TOWER ALL YOURS – HOMEAWAY – A06 (Travel, Transport & Leisure)
SAATCHI & SAATCHI FRANCE – EIFFEL TOWER ALL YOURS – HOMEAWAY – B07 (Use of Ambient Media: Large Scale)
SERVICEPLAN FRANCE – THE VIRTUAL CRASH BILLBOARD – Sécurité routière – A13 (Public Sector)
SERVICEPLAN FRANCE – THE VIRTUAL CRASH BILLBOARD – Sécurité routière – B07 (Use of Ambient Media: Large Scale)
SERVICEPLAN FRANCE – THE VIRTUAL CRASH BILLBOARD – Sécurité routière – B09 (Use of Stunts)
SERVICEPLAN FRANCE – THE VIRTUAL CRASH BILLBOARD – Sécurité routière – E01 (Use of Integrated Media)
Product Design
Les agences françaises :
TBWA\PARIS – Le papier plein d’histoires – CASTORAMA – A06 (Infant Products, Toys & Educational Products)
TBWA\PARIS – Le papier plein d’histoires – CASTORAMA – B02 (Innovation)
TBWA\PARIS – Le papier plein d’histoires – CASTORAMA – B04 (Integration of Technology in Daily Life)
// Shortlists du 19 juin //
Creative Data
Les agences françaises :
BETC Paris – AIMEN – CANAL+ – A04 (Date Storytelling)
BETC Paris – AIMEN – CANAL + – A07 (Use of Real- Time Data)
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – A09 (Social Data)
BETC Paris – AIMEN – CANAL + – A09 (Social Data)
MARCEL – Le trajet le plus sûr – GROUPAMA – A01 (Creative Data Enhancement)
MARCEL – Le trajet le plus sûr – GROUPAMA – A05 (Data Visualisation)
McCANN PARIS – #GUILTYTAGS – INNOCENCE EN DANGER – A04 (Date storytelling)
SID LEE Paris – PREDICTVE WORLD – UBISOFT – A04 (Date Storytelling)
Direct
Les agences françaises :
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – A14 (Charities & Non-profit)
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – C03 (Use of Social Platforms)
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – G02 (Low Budget / High Impact Campaign)
BETC Paris – CINEMA TO GO – AIR FRANCE – E02 (Retention)
BUZZMAN – NOSULUS RIFT – UBISOFT – B07 (Use of Technology)
DDB PARIS – Un monde sans héros – UBISOFT – A07 (Media & Publications)
DDB PARIS – Un monde sans héros – UBISOFT – F02 (Art Direction / Design)
FRED & FARID PARIS – LIBE DES REFUGIES – LIBERATION – A07 (Media & Publications)
FRED & FARID PARIS – LIBE DES REFUGIES – LIBERATION – B06 (Use of Prints or Outdoor)
MARCEL – Le trajet le plus sûr – GROUPAMA – D01 (Data Strategy)
NURUN Paris – APARTMENT STORES – DELAMAISON – B04 (Use of Ambient Media : Large Scale)
PUBLICS CONSEIL – THE DREAM CRADLE – RENAULT – A04 (Cars & Automotive products & Services)
SAATCHI & SAATCHI FRANCE – EIFFEL TOWER ALL YOURS – HOMEWAY – A06 (Travel, Transport & Leisure)
SERVICEPLAN FRANCE – The virtual crash billboard – Parisian road safety – A13 (Public Sector)
SERVICEPLAN FRANCE – The virtual crash billboard – Parisian road safety – B04 (Use of Ambient Media : Large Scale)
SERVICEPLAN FRANCE – The virtual crash billboard – Parisian road safety – D03 (Use of Real-Time Data)
TBWA\PARIS – Le papier plein d’histoires – CASTORAMA – B07 (Use of technology)
TBWA\PARIS – Le papier plein d’histoires – CASTORAMA – C02 (Use of Mobile)
Mobile
Les agences françaises :
BBDO Paris – FOUND – MERCEDES BENZ & MAISON KITSUNÉ – A06 (Connected Devices)
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – F01 (Content For User Engagement)
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – F04 (Targeted Communication)
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – F05 (Social Trends)
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – F08 (Social Purpose)
DAREWIN- HANNAH’S PHONE – NETFLIX – F01 (Content For User Engagement)
FRED & FARID PARIS – THE SOCIAL DISHWASHING – SPONTEX – F01 (Content For User Engagement)
MARCEL – Le trajet le plus sûr – GROUPAMA – A01 (Activation by Location)
MARCEL – Le trajet le plus sûr – GROUPAMA – B03 (Accessibility, Charity & Non-profit)
MARCEL – Le trajet le plus sûr – GROUPAMA – F03 (Co-Creation & User Generated Content )
MARCEL – THE EXTENDABLES – FOUR SEASONS CONDOMS – F01 (Content For User Engagement)
TBWA\PARIS – Le papier plein d’histoires – CASTORAMA – A03 (Augmented Mobile Experience )
TBWA\PARIS – Le papier plein d’histoires – CASTORAMA – C01 (Utilities)
TBWA\PARIS – Le papier plein d’histoires – CASTORAMA – C03 (Apps as a Product / Service)
TBWA\PARIS – FRESH STORIES – SYSTÈME U – F01 (Content For User Engagement)
TBWA\PARIS – FRESH STORIES – SYSTÈME U – F07 (Social Business)
// Shortlists du 18 juin //
Cyber
Les agences françaises :
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – A14 (Charities & Non-profit)
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – F02 (Social Purpose)
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – F06 (Innovative Use of Social or Community)
BETC Paris – CINEMA TO GO – AIR FRANCE – A06 (Travel, Transport & Leisure)
BETC Paris – CINEMA TO GO – AIR FRANCE – B03 (Web Service / Apps)
BUZZMAN – NOSULUS RIFT – UBISOFT – G01 (Tangible Tech)
DDB PARIS – A WORLD WITH NO HEROES – UBISOFT – A07 (Media & Publications)
DDB PARIS – A WORLD WITH NO HEROES – UBISOFT – B02 (Microsite)
DDB PARIS – A WORLD WITH NO HEROES – UBISOFT – E01 (Web )
HEREZIE – SOUNDS OF TRAUMA — David Lynch Foundation – D04 (Brand/Product Video)
J. WALTER THOMPSON PARIS – Checknews – LIBERATION – A12 (Corporate Social Responsibility)
J. WALTER THOMPSON PARIS – Checknews – LIBERATION – B02 (Microsite)
J. WALTER THOMPSON PARIS – Checknews – LIBERATION – F03 (Real-Time Response)
LEO BURNETT FRANCE Paris – CHROMA – MUSEUM NATIONAL D’HISTOIRE NATURELLE/MUSEE DE L’HOMME – F04 (Co-Creation & User Generated Content )
MARCEL – THE EXTENDABLES – FOUR SEASONS CONDOMS – A02 (Fast Moving Consumer Goods)
MARCEL – THE EXTENDABLES – FOUR SEASONS CONDOMS – B03 (Web Service / Apps)
MARCEL – THE EXTENDABLES – FOUR SEASONS CONDOMS – D04 (Brand/Product Video)
MARCEL – THESOLDOUTPROMOCODE – EBAY – A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)
MARCEL – THESOLDOUTPROMOCODE – EBAY – F01 (Social Business & Commerce)
MARCEL – Le trajet le plus sûr – GROUPAMA – A08 (Financial Products & Services)
MARCEL – Le trajet le plus sûr – GROUPAMA – B01 (Website)
SERVICEPLAN FRANCE – THE VIRTUAL CRASH BILLBOARD – Sécurité routière – G03 (Digital Billboard)
ROMANCE – L’AMOUR, L’AMOUR. – INTERMARCHÉ – D04 (Brand/Product Video)
SID LEE Paris – PREDICTIVE WORLD – UBISOFT – B01 (Website)
Outdoor
Les agences françaises :
DDB PARIS – GROW OLD 1 – VOLKSWAGEN – A08 (Cars & Automotive Products & Services)
DDB PARIS – HEAD TRANSPLANT – HASBRO – PLAY-DOH – A11 (Entertainment & Leisure)
DDB PARIS – HEAD TRANSPLANT – HASBRO – PLAY-DOH – F03 (Illustration)
DDB PARIS – EMERGING SPECIES – HASBRO – PLAY-DOH – A11 (Entertainment & Leisure)
DDB PARIS – EMERGING SPECIES – HASBRO – PLAY-DOH – F03 (Illustration)
DDB PARIS – PEOPLE OF ALL COLORS – HASBRO – PLAY-DOH – F03 (Illustration)
DDB PARIS – FREE 1 – FREE – A15 (Commercial Public Services)
DDB PARIS – FREE 3 – FREE – A15 (Commercial Public Services)
DDB PARIS – FREE 4 – FREE – A15 (Commercial Public Services)
LEO BURNETT FRANCE – THE HUMAN BILLBOARD – LE CRAN ASSOCIATION – E02 (Use of Ambient Outdoor)
PUBLICIS CONSEIL – THE DREAM CRADLE – RENAULT – D04 (Live Advertising and Events)
RAY PRODUCTIONS Paris – BUSINESSMAN – PRONTO – A02 (Drinks)
RAY PRODUCTIONS Paris – FISHERMAN – PRONTO – A02 (Drinks)
RAY PRODUCTIONS Paris – BAKER – PRONTO – A02 (Drinks)
RAY PRODUCTIONS Paris – TRAFFIC WARDEN – PRONTO – A02 (Drinks)
ROSAPARK – SCENTS OF THE CITY – THALYS – E02 (Use of Ambient Outdoor)
SAATCHI & SAATCHI FRANCE – EIFFEL TOWER ALL YOURS – HOMEAWAY – D03 (Special Build)
SAATCHI & SAATCHI FRANCE – EIFFEL TOWER ALL YOURS – HOMEAWAY – E02 (Use of Ambient Outdoor)
SERVICEPLAN FRANCE – THE VIRTUAL CRASH BILLBOARD – Sécurité routière – C05 (Ambient Experiential & Immersive Digital)
SERVICEPLAN FRANCE – THE VIRTUAL CRASH BILLBOARD – Sécurité routière – E03 (Use of Digital Outdoor)
SERVICEPLAN FRANCE – THE VIRTUAL CRASH BILLBOARD – Sécurité routière – G01 (Integrated Campaign led by Outdoor)
TBWA\G1 – CAR PAINT AND BUMPER ON CONCRETE – NISSAN EUROPE – A08 (Cars & Automotive Products & Services)
TBWA\PARIS – LAUGH ROBOT – Playstation – F03 (Illustration)
TBWA\PARIS – LAUGH YETI – Playstation – F03 (Illustration)
PR
Les agences françaises :
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – A13 (Charities & Non-profit)
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – B14 (Content-led Engagement & Marketing)
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – C02 (Social Community Building / Management)
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – C07 (Innovative Use of Social Media)
BUZZMAN – #JENESUPPORTEPASLESBLEUS – ELLE’S IMAGINE’NT – B10 (Celebrity Endorsement)
GLORY Paris – MÉLANIE CAN DO IT – UNAPEI ASSOCIATION – C02 (Social Community Building / Management)
MARCEL – Le trajet le plus sûr – GROUPAMA – D01 (Research, Data Analytics & Insight Generation)
McCANN PARIS – GIRLS OF PARADISE – MOUVEMENT DU NID – C01 (Use of Web Platforms & Apps)
McCANN PARIS – GIRLS OF PARADISE – MOUVEMENT DU NID – G01 (Integrated Campaign led by PR)
PUBLICIS CONSEIL – THE DREAM CRADLE – RENAULT – A06 (Cars & Automotive Products & Services)
PUBLICIS CONSEIL – THE DREAM CRADLE – RENAULT – B12 (Launch / Re-launch)
Print & Publishing
Les agences françaises :
DDB PARIS – Médecins du Monde – HAITI – E01 (Copywriting)
DDB PARIS – Médecins du Monde – UGANDA – E01 (Copywriting)
DDB PARIS – Médecins du Monde – MIGRANTS – E01 (Copywriting)
DDB PARIS – Médecins du Monde – SYRIA – E01 (Copywriting)
DDB PARIS – HEAD TRANSPLANT – HASBRO – PLAY-DOH – E02 (Art Direction)
DDB PARIS – EMERGING SPECIES – HASBRO – PLAY-DOH – E02 (Art Direction)
DDB PARIS – PEOPLE OF ALL COLORS – HASBRO – PLAY-DOH – E02 (Art Direction)
RAY PRODUCTIONS Paris – BUSINESSMAN – PRONTO – A04 (Non-Alcoholic Drinks)
RAY PRODUCTIONS Paris – FISHERMAN – PRONTO – A04 (Non-Alcoholic Drinks)
RAY PRODUCTIONS Paris – BAKER – PRONTO – A04 (Non-Alcoholic Drinks)
RAY PRODUCTIONS Paris – TRAFFIC WARDEN – PRONTO – A04 (Non-Alcoholic Drinks)
PUBLICIS CONSEIL – RENAULT ZOE – COCA PEPSI – A13 (Cars)
PUBLICIS CONSEIL – RENAULT ZOE – BREXIT – A13 (Cars)
PUBLICIS CONSEIL – RENAULT ZOE – CAT DOG – A13 (Cars)
PUBLICIS CONSEIL – RENAULT ZOE – EGG CHICKEN – A13 (Cars)
PUBLICIS CONSEIL – RENAULT ZOE – LA NYC – A13 (Cars)
PUBLICIS CONSEIL – AXA – THE 1900€ SOAP. – A20 (Financial Products & Services)
PUBLICIS CONSEIL – AXA – THE 300€ FOOTBALL. – A20 (Financial Products & Services)
PUBLICIS CONSEIL – AXA – THE 2200€ PISTACHIOS. – A20 (Financial Products & Services)
PUBLICIS CONSEIL – INNOCENCE EN DANGER – FAMILY FRIEND – A26 (Charities & Non-profit)
PUBLICIS CONSEIL – INNOCENCE EN DANGER – FAMILY FRIEND – E03 (Illustration)
PUBLICIS CONSEIL – INNOCENCE EN DANGER – GRANDFATHER – A26 (Charities & Non-profit)
PUBLICIS CONSEIL – INNOCENCE EN DANGER – GRANDFATHER – E03 (Illustration)
PUBLICIS CONSEIL – INNOCENCE EN DANGER – NEIGHBOR – A26 (Charities & Non-profit)
PUBLICIS CONSEIL – INNOCENCE EN DANGER – NEIGHBOR – E03 (Illustration)
Promo & Activation
Les agences françaises :
BETC Paris – CINEMA TO GO – AIR FRANCE – A06 (Travel, Transport & Leisure)
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – A14 (Charities & Non-profit)
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – D02 (Use of Mobile)
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – D03 (Use of Social Platforms)
BETC Paris – LIKE MY ADDICTION (Louise Delage) – ADDICT’AIDE – F02 (Low Budget / High Impact Campaign)
BETC Paris – AIMEN – CANAL+ – D03 (Use of Social Platforms)
BEING – MEMORIES – FRANCE ALZHEIMER – D03 (Use of Social Platforms)
FRED & FARID PARIS – LIBÉ DES RÉFUGIÉS – LIBÉRATION – B04 (Use of Print or Outdoor)
FRED & FARID PARIS – LIBÉ DES RÉFUGIÉS – LIBÉRATION – F02 (Low Budget / High Impact Campaign)
J. WALTER THOMPSON PARIS – Checknews – LIBERATION – D01 (Use of Digital Platforms)
MARCEL – THESOLDOUTPROMOCODE – EBAY – C04 (Use of Competitions & Promotional Games)
MNSTR Paris – NETFLIXNSTICK – NETFLIX – D03 (Use of Social Platforms)
NURUN Paris – APARTMENT STORES – DELAMAISON – C05 (Customer Retail/in-Store Experience)
NURUN Paris – APARTMENT STORES – DELAMAISON – F02 (Low Budget / High Impact Campaign)
OGILVY Paris – LORD OF THE CROWN – NETFLIX – A07 (Media & Publications)
SAATCHI & SAATCHI FRANCE – EIFFEL TOWER ALL YOURS – HOMEAWAY – B02 (Use of Ambient Media: Large Scale)
SAATCHI & SAATCHI FRANCE – EIFFEL TOWER ALL YOURS – HOMEAWAY – C03 (Exhibitions / Installations)
SERVICEPLAN FRANCE – THE VIRTUAL CRASH BILLBOARD – Sécurité routière – A13 (Public Sector)
SERVICEPLAN FRANCE – THE VIRTUAL CRASH BILLBOARD – Sécurité routière – C01 (Guerrilla Marketing & Stunts)
TBWA\G1 – PARKING IS NOT AN ART – NISSAN EUROPE – A04 (Cars & Automotive Products & Services)
TBWA\Paris – THE MAGIC WALLPAPER – Castorama – D02 (Use of Mobile)
Glass
Pas d’agence française shortlistée en Glass.
// Shortlists du 17 juin //
Shortlist Health & Wellness
Les agences françaises :
TBWA\Paris – THE MAGIC WALLPAPER – Castorama – A05 (Health & Wellness Tech)
DDB Paris – BEAUTY OF THE WORLD – Médecins du monde – B02 (Pro-Bono led Education & Awareness) x 2
TBWA\Paris – PIANO – AIDES – B02 (Pro-Bono led Education & Awareness)
TBWA\Paris – Dance – AIDES – B02 (Pro-Bono led Education & Awareness)
TBWA\Paris – HALLOWEEN – BURN VICTIMS ORGANIZATION – B03 (Fundraising & Advocacy) x 3
Herezie – SOUNDS OF TRAUMA — David Lynch Foundation – B03 (Fundraising & Advocacy) x 2
Herezie – SOUNDS OF TRAUMA — David Lynch Foundation – C02 (Health Services & Facilities)
Les Gaulois – PORCELAIN BONES – AMGEN – C01 (Corporate Image & Communication)
Shortlist Pharma
Pas d’agence française shortlistée en Pharma.
Innovation
Pas d’agence ou de société française shortlistée en Innovation.
