Recipes by Carte Noire - Season 1 - Proximity

Recipes by Carte Noire - Season 1 - Proximity - agence Digitale

Synopsis

Carte Noire aimed to get closer to its prime target market, «Digital mums».
The solution? To offer mums what they are searching for… recipes! But how do we stand out from the millions of results available?

Reinventing the format!

Informations

Type de média : Étude de cas
1ère diffusion : Mars 2011
Pays : France
Date de mise en ligne : 21 mars 2014

Crédits

Agence : Proximity
Creative Director : Valérie Levy-Harrar
Art Director : Rémi Jamin
Copywriter : Audrey Tamic
Production Company : Le Potager
Project Manager : Anne-Sophie Riou
Account Executive : Aude Beauvallet
Co-Managing Director : Emmanuel Devezeaux de Rancougne
Business Director : Cécile Bitoun
Post Production : Jérémy Delhuvenne
Art Buyer : Francine Jiminiga
Sound Designer : Aymeric Lepage
Advertising Manager : Aurore Lasserre-Laude
Advertising Manager : Elise Martin

Récompenses

Prix du Brand Content 2012 : ArgentAlimentaire / boissons
Grand Prix Stratégies du Design 2012 : PrixDesign Sonore
Trophées Marketing Magazine 2012 : BronzeMarketing Relationnel