HOW TO GET CREATIVES’ ATTENTION WITH A SIMPLE PUN
CHALLENGE
MOST FONT STORES OFFER A HUGE CHOICE OF FONTS, IN A PRACTICAL BUT STRICT WAY. HOW CAN WE MAKE FRENCH CREATIVES PREFER FONTSHOP?
CREATIVE IDEA
TO CONVINCE THE CREATIVES, WE CHOSE THE MOST EFFICIENT AMBASSADORS: CREATIVES THEMSELVES!
• WE CHALLENGED THEM WITH A MINI-SITE TO DESIGN POSTERS
• WE INVITED 57 REKNOWN CREATIVE DIRECTORS (27 IN FRANCE, 30 IN THE REST OF THE WORLD) TO ENTER THE CHALLENGE BY SENDING THEM EACH A TAILOR-MADE POSTER
RESULTS
FONTSHOP.COM :
+16% traffic from france
+37% TRANSACTIONS FROM FRANCE
145 COUNTRIES REACHED
WITH ONLY 20,000€ OF MEDIA INVESTMENT
