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HOW TO GET CREATIVES’ ATTENTION WITH A SIMPLE PUN

CHALLENGE 

MOST FONT STORES OFFER A HUGE CHOICE OF FONTS, IN A PRACTICAL BUT STRICT WAY. HOW CAN WE MAKE FRENCH CREATIVES PREFER FONTSHOP?

CREATIVE IDEA 

TO CONVINCE THE CREATIVES, WE CHOSE THE MOST EFFICIENT AMBASSADORS: CREATIVES THEMSELVES!

• WE CHALLENGED THEM WITH A MINI-SITE TO DESIGN POSTERS

• WE INVITED 57 REKNOWN CREATIVE DIRECTORS (27 IN FRANCE, 30 IN THE REST OF THE WORLD) TO ENTER THE CHALLENGE BY SENDING THEM EACH A TAILOR-MADE POSTER

RESULTS 

FONTSHOP.COM  :

+16% traffic from france

+37% TRANSACTIONS FROM FRANCE 

145 COUNTRIES REACHED

WITH ONLY 20,000€ OF MEDIA INVESTMENT