Havas Paris

Réalisation de l'agence Havas Paris

Campagne marketing -The Warmest Greeting Card - Weber - Havas Paris - agence Publicité / communication / 360


Weber, the leader in barbecues

Weber is the world’s leading manufacturer of barbecues, and is renowned for its famous lid and its distinctive accessories. For the past 60 years, the company has constantly developed innovative products to make barbecuing easier and more enjoyable.

The challenge: how can we make barbecuing in winter more appealing?

When the weather is fine, people love using their barbecues as a way of socializing and cooking simple food. But how can we get them to understand that, with Weber, they can cook all sorts of food all year round?

The idea: the warmest greetings card in the world

« Weber presents: the warmest greetings card in the world. To wish everyone a happy holiday season, we sent all our contacts a highly original mail shot: a greetings card engraved on a real fire-starter block. Once you’ve read your greeting, just light your block and fire up your imagination. »


  • Annonceur : Weber Stephen
  • Marque : Weber
  • Type de média : Marketing Direct, Imprimés, Marketing direct
  • 1ère diffusion : Janvier 2014
  • Pays : france
  • Date de mise en ligne : 1 janvier 2014


  • Agence : Havas Paris
  • Directeur de la création : Christophe Coffre, Co Président
  • Directeur artistique : Joseph Chalhoub
  • Concepteur / rédacteur : Guillaume Mars
  • Production : Thierry Grouleaud


  • Mobius 2014 : MobiusDirect