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Only The Brave – TV - Diesel - agence FF

Synopsis
The spots are set in a context that is halfway between Fight Club and an epic narrative. They portray the paths of men who show the capacity, that is in fact in each and every one of us, to be himself, to make his own choices, to decide on his own path, and to write his own destiny. Each film is an invitation to listen your heart, to live your ideals, to realize your dreams…
Concept
The objective was to find a new fragrance language that could be immediately appropriated: the determination, the inner force that lives in each and every one of us when we decide to be the maker of our own life, the writer of our own destiny. It was also necessary for this new fragrance to be totally differentiated from territories already captured and tarnished by competitors.
Problème
A new masculine fragrance, « Only The Brave », to attract a wider male target in Diesel’s brand portfolio.

Informations

  • Annonceur : Diesel
  • Marque : Diesel
  • Type de média : Télévision & Cinéma, Télévision
  • 1ère diffusion : Janvier 2009
  • Pays : france
  • Date de mise en ligne : 25 février 2014

Crédits

  • Agence : FF
  • Type d'agence :
  • Production Company : Irene
  • Production Company : Flynn
  • Music : Guem
  • Creative Director : Fred & Farid
  • Art Director : Alphée Ballester
  • Art Director : Laurent Leccia
  • Art Director : Thomas Raillard
  • Art Director : Alexandra Reghioua
  • Copywriter : Fred & Farid
  • Director : Paul Gore
  • Account Supervisor : Emmanuel Ferry
  • Account Supervisor : Hélène Camus
  • Account Supervisor : Shirley Sayadi
  • Advertiser's Supervisor : Steeve Hagege
  • Advertiser's Supervisor : Wilbert Das
  • Advertiser's Supervisor : Ladan Lari

Récompenses

  • World Luxury Award 2009 : Gold Perfume & Cosmetics
  • World Luxury Award 2009 : Gold Perfume & Cosmetics

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