Annonceurs : trouvez les meilleurs partenaires pour votre marque !


Type d' agence : Publicité / communication / 360

FRED & FARID is a purpose driven company producing meaningful ideas, grounding brands into culture. FRED & FARID does creative consulting, brand strategy, branding, content & social activation. Based in Los Angeles, New York, Paris, Shanghai.

- What is Fred & Farid? We are a global creative agency, a creative partner to accelerate growth.

- What does Fred & Farid do for brands? We do creative consulting, brand strategy, branding, content and social activation... with taste.

- Where is Fred & Farid based? We are based in Los Angeles, New York, Paris, Shanghai.

- Who is leading Fred & Farid? The group is led by the creative team "Fred & Farid".

- What is the website of Fred & Farid?

- Where can I see the work of Fred & Farid?

- What is the philosophy of Fred & Farid? Think with your heart.

- How can I contact Fred & Farid? [email protected] / [email protected] / [email protected]

- How can I learn more about Fred & Farid?

Fred & Farid has produced 1,800 campaigns for 250 brands in 30 different industries, winning 900 international awards and numerous industry titles including: Cannes Lions Grand Prix winner, AdAge A-List International Agency of the Year, Adweek Top 10 Best Agency Outside the US, D&AD 3rd Independent Network, Campaign Magazine Silver Agency of the Year, Brit Awards Best Video Winner, Grand Clio, Clio Independent Agency of the Year, LIA Grand Prix Winner, MTV Video Music Awards Winner, One Show Best of Category Winner, WARC 100 “Top 4 World’s Best Digital Agency,” New York Festival Grand Prix Winner, Spikes Asia Independent Agency of the Year (4 times), World Luxury Award Top Agency (6 times).
Fred & Farid has worked for prestigious brands like Absolut, Adidas, Air France, Audi, Clarins, Club Med, CCTV China, Coca-Cola, Colgate, Decathlon, Diesel, Estée Lauder, Euronews, Garnier, GH Mumm, Lacoste, La Redoute, Levi’s, Liberation, L’Oreal, Lu, Magnum, Martell, Martini, Maserati, Nike, Orange, Orangina, Porsche, Remi Martin, San Pellegrino, Schweppes, Sennheiser, Sephora, Societe Generale, Starbuck, Stoli, The North Face, TsingTao, Uniqlo, Wrangler...
For luxury brands like Audemars Piguet, Bally, Balmain, Berluti, Bulgari, Giorgio Armani, Gucci, Guerlain, Jaeger-LeCoultre, LouisXIII, Louis Vuitton, Mont Blanc, Shang Xia (Hermès), Stella Luna, Tiffany, Van Cleef & Arpels, 24Sèvres, Yves Saint Laurent...
For major tech brands like Alibaba, Alipay, Airbnb, Amazon, Didi, Eleme, Fortnite, Google, HP Computing, Huawei, Impossible Foods, Oppo, PubG, Qeelin, SoundCloud, Spotify, SuperCell, TenCent, TMall, Vivo, WeChat, Youku...
And for pro-bono charity projects like Committee To Protect Journalists, Ethical, Fridays For Future, Historial De La Grande Guerre, Humanis, Sea Shepherd, Stage Entertainment, Tara, Un Rien C’est Tout, WWF, Urgence Homophobie...
Fred & Farid has created famous brand taglines such as Amazon’s “With you on the small and big moments,” CCTV’s ”Never forget where you come from,” Diesel’s “Are you alive?,” Google Audio Book’s “Find your story,” HP’s “Keep it human,” Levi’s’ “Rub yourself,” Louis XIII’s “Think a century ahead”, Orangina’s “Naturally Juicy,” Schweppes’ “What did you expect?,” Martini’s “Luck is an attitude,” SG Banking’s “Team Spirit,” Tao Bao’s “Watch me,” Tmall’s “All in One,” WeChat’s “Create the moment,” Wrangler’s “We are animals,” XBOX “Life is short, Play more.”
In 2013, the group opened Fred & Farid Shanghai. Fred & Farid got very involved in developing mutual understanding between the western world and China. Fred & Farid Shanghai won the national competition to produce the most important image campaign for the Chinese Government (against 133 other scripts): a 2-minute TV spot in the middle of the Chinese New Year CCTV gala show. The spot reminded Chinese mainlanders and diaspora to “Never forget where they come from.” It was seen by 1 billion Chinese people, an audience 8 times bigger than the American Superbowl.
Fred & Farid has collaborated with leading western figures in cinema, digital, fashion, music, photography, politics, and sports, such as Isabelle Adjani, Miles Aldridge, Will I Am, Jacques Attali, Paul Auster, Lorne Balfe, Rémy Belvaux, Eric Besson, Luc Besson, Kathryn Bigelow, Cass Bird, Mary J. Blige, Anna Brewster, Frank Budgen, Nathalie Canguilhem, Eric Cantona, Willy Cartier, Mister Cartoon, Bill Clinton, Daniel Cohn-Bendit, Common, Etienne De Crecy, Penelope Cruz, Stephen Curry, Yann Delaigue, Patrick Demarchelier, Christophe Dominici, Philippe Douste- Blazy, Thierry Dusautoir, Rick Famuyiwa, La Femme, Olivier Ferrand, Mathew Frost, Xavier Giannoli, Micky Green, Michael Haussman, Yaron Herman, Liam Hemsworth, Alejandro Gonzalez Inarritu, Samuel L. Jackson, Laurent Joffrin, Linton Kwesi Johnson, Jean-François Kahn, Joseph Kahn, Shekhar Kapur, Nikola Karabatic, Tony Kaye, Nicole Kidman, Cut Killer, Nick Knight, Jan Kounen, David LaChapelle, Christian Lacroix, Jack Lang, Karl Lagerfeld, Thomas Langmann, Major Lazer, Spike Lee, Loïc Le Meur, Peter Lindbergh, Antonio Lucio, John Malkovich, Sophie Marceau, Elina Matsoukas, Ryan McGinley, Benjamin Millepied, Claudio Miranda, Rachel Morrison, Rafael Nadal, Katelyn Ohashi, Barbara Palvin, Tony Parker, Frederic Planchon, Pole, Phil Poynter, Warren Du Preez, Olan Prenatt, Arjun Rampal, Rankin, Nicolas Winding Refn, Terry Richardson, Robert Rodriguez, Bretman Rock, Barnaby Roper, Renzo Rosso, Paolo Roversi, Gustavo Santaolalla, Susan Sarandon, Travis Scott, The Shoes, Sølve Sundsbø, Nick Thornton Jones, Uma Thurman, Peter Thwaites, Ellen Von Unwerth, Tony Ward, Robbie Williams, Pharrell Williams, Serena Williams, Jonny Wilkinson, Woodkid, Zinedine Zidane, Hans Zimmer.
And Asian celebrities such as A Bu, Hu Ge, Gulnazar, Ann Hui, Boran Jing, Zheng Jun, Song Joong Ki, Zhang Liang, Gengxin Lin, Tao Liu, Li Na, Chen Man, Yuyan Peng, Laure Shang, Huo Siyan, Red Velvet, Chris Wu, Zhao Wei, Huang Wei Wen, Huang Xuan, Yang Yang, Li Yifeng, Dadawa Zhu Zheqin, Jay Zhou.

Compétences : Stratégie de communication, Radio, Presse, Affichage, Cinéma, Hors-média, Activation, Brand Content

Employés : 150. Groupe / réseau : FRED & FARID (FRED & FARID Los Angeles, FRED & FARID New York, FRED & FARID Shanghai, FRED & FARID Paris). Prix obtenus : 283. Nombre de réalisations : 159. Nombre de clients : 124.

Réalisations de FRED & FARID Paris

Toutes les réalisations

Clients de l'agence FRED & FARID Paris

Longchamp, La ligue National de Rugby, Les cinémas Pathé Gaumont, Urgence Homophobie, Tripel Karmeliet, Goog, Clubmed, Historial de la Grande Guerre de Péronne, Amazon, Creative C, Basic-Fit, Basic-Fit, Ligue Nationale de Rugby, WWF France, Stoli®, Stoli, Stoli®, Tara Expéditions, Tara Expéditions, Tara Expéditions, Tara Expéditions, AC Hotel by Marriott, Sea shepherd, Sea shepherd, Taobao, DIDI, DIDI, 24 Sevres, 24 Sevres, 24 Sevres, 24 Sevres, 24 Sevres, Audemars Piguet, Vivo, Google, HP OMEN, HP, HP, HP, Louis XIII, Louis XIII, TMALL, TMALL, #NOMOREBLACKTARGETS, Stage Entertainment, Libération, Libération, MEMORIESLAB, Memorieslab, HP FRANCE, Société Générale, BIOCOOP, BIOCOOP, GOV , EQUIDIA, CARAMBAR, PORSCHE, DIESEL, SENNHEISER, BONPOINT, BUTTERFLY TWISTS, AIR FRANCE, DIESEL, The Geek x vrv, On and On, The Geek x vrv, On and On, AIR FRANCE, AVENE, DIESEL, QUECHUA, BIOCOOP, ME&CITY, HUMANIS, Spontex, Shang-Xia, Qeelin - Kering Group, Glamour Sales, Garnier - L'Oreal Group, Avene, Miss O! - Orangina Schweppes France, Coyote, Vicomte A. , Fred & Farid Group (Fred & Farid Group), Fred & Farid Group (Fred & Farid Group), Fred & Farid Group, Kalenji - Oxylane Group, Equidia, La Redoute, Domyos - Oxylane Group, Orangina Schweppes France, Wezzoo, Bonjour Bonjour , Bonjour Bonjour, Shang Xia, Gastine Renette, Montblanc, Domyos, Porsche, Carambar, Diesel Parfums, Senseo, Oxelo , Tribord, Martini , WeightWatchers , Quechua, Orangina , Société Générale, Audi, Diesel, Lesieur, McVitie's , United Biscuits BN , Fuel For Life, Diesel, Wrangler , Paris Match , Euronews , Globe-Trotters , Orangina Red, Ricqles, Pulco , Schweppes , Orangina Light , Massivegood.

Voir tous les clients

Prix et récompenses de l’agence

  • Cannes Lions International Festival of Creativity 2009 : Grand Prix Campaign Clothing, Footwear & Accessories

Voir tous les prix


22 rue de la Victoire

Paris 75009

Contact Newbiz

  • Severine Autret

    Managing Director France

    Contact pour New Business

    Tél : 01 81 51 50 00

    [email protected]

Contacter Severine


prendre rendez-vous
organiser un appel d’offre / compétition
recevoir une présentation de l’agence


* obligatoire