FRED & FARID Paris

Réalisation de l'agence FRED & FARID Paris

FASHION STREET VIEW - ME&CITY - FRED & FARID Paris

Every Fashion Week, labels stage extravagant shows catering only to the elite. Me&City did the opposite, launching their newest collection with a show tailored to the digital savvy youth: « Fashion Street View » created by Fred & Farid Shanghai.

Tencent Street View as the key media with it’s huge user base, 0 media investment, and will last forever. Pairing with minimal paid media such as EPR / video site pre-roll, to maximize the campaign.

Over 20,000,000 views, 800 times than the audiences of shanghai fashion weeks, products are sold out within 2 weeks after the launch.

Informations

  • Annonceur : ME&CITY
  • Marque : ME&CITY
  • Type de média : Étude de cas
  • 1ère diffusion : Septembre 2014
  • Pays : chine
  • Date de mise en ligne : 13 mai 2015

Crédits

  • Agence : FRED & FARID Paris

Réalisations de l’agence FRED & FARID Paris