Synopsis
Decathlon is the biggest sport store in France. During the summer, Dectahlon offers lots of products for holiday-makers, but the Decatlhon stores are far away from the beaches.
How to bring holiday-makers straight from the beach to the store? By going to the beach and offering them a towel that gives a 10 euro reduction upon presentation in the Decathlon store.
Concept
Offer holiday-makers beach towel that gives a 10 euro reduction upon presentation in the Decathlon stores.
Problème
Decathlon has a lot of good offers for holiday-makers in the summer, but the stores are far away from the becahes. How to bring people to the stores?
