For a burn victim, being in a public place often means being observed, stared at. Those stares make them feel as if they are freaks. TBWAParis and burns victim advocates, Burn & Smiles, have created a campaign to make people realise that the freaks, or monsters, are not the victims. The campaign asks those who point or stare to rethink who the monsters are.
![](https://www.thestable.com.au/wp-content/uploads/2022/04/Paris-Burns-Smiles-2.jpeg)
The poster campaign is running in OOH throughout France and in social media. Since 2015, Burns & Smiles has been on a mission to help burn survivors return to a normal life by raising awareness for their cause. This campaign will allow Burns & Smiles to bring this fight to the heart of the public space and embody it through a symbol: the eye. The eye will be used on other communication and information supports.
![](https://www.thestable.com.au/wp-content/uploads/2022/04/Paris-Burns-Smiles-3.jpeg)
Credits:
Client: Association Burns & Smiles
Founder: Laurent Gaudens
Agency: TBWAParis
Executive Creative Directors: Benjamin Marchal & Faustin Claverie
Art Director: Marie Carrasco
Copywriter: Timothée Le Maître
Account Management : Marc Fraissinet & Laurence Collavini
Art Buyers: Isabelle Jaubert & Mathilde Fort
Illustrators : Ben Bauchau (Supermarket), Siou (Stairwell, University auditorium)
![](https://www.thestable.com.au/wp-content/uploads/2022/04/Paris-Burns-Smiles-1.jpeg)