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The Drum – Harrowing Snapchat lens unpacks big tobacco’s reliance on child labor
Harrowing Snapchat lens unpacks big tobacco’s reliance on child labor
The shocking scale of child labor in the tobacco industry has been laid bare by a hard-hitting Snapchat lens that takes people #BehindthePack to reveal how 1.3 million children toil in the background to underpin the industry.
Produced by L’ACT (Alliance contre le tabac) and TBWAParis, the harrowing campaign takes a sharply different tack from the traditional anti-smoking messages that focus on the health dangers to the individual, instead focusing on the broader dangers posed to a young workforce.
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