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Roastbrief US – McDonald’s France and TBWA\Paris sing the praises of the New McDo+ Home Delivery Service

McDonald’s France and TBWAParis sing the praises of the New McDo+ Home Delivery Service

This insight is brought to life in the new McDonald’s film created with TBWAParis.

🎶 I want a McDo but I’m stuck here… 🎶

Catchy music, metaphors of everyday situations, all presented in a funny and crazy tone.

Directed by Bjorn Ruhmann, the film is in line with the brand’s new copies, combining insight and entertainment to promote home delivery through the M+ app.

This film is visible on TV since February 14, it is the first part of a 360 campaign that will be released at the end of February. It will highlight the benefits of the new M+ delivery service: the same prices as in restaurants & the accumulation of loyalty points.

Client : Jean Guillaume Bertola, Benoit Kolb, Maxime Gangneux
Agency : Christophe Neyret, Margaux Wanin, Charlotte Delpon, Cassandra Cosson, Louison Palatre
Executive Creative Directors :  Benjamin Marchal et Faustin Claverie
Artistic Director : François Claux
Copy writer: Swann Richard
Head of strategic planning : Céline Mazza
Head of TV et CEO Else :  Maxime Boiron
Creative Producer : Elisabeth Boitte
Film Production  :  SOLAB
Production manager : Anne-Laure Godhino
Executif producer : Edouard Chassaing
Director : Bjorn Ruhmann
Post-production :  Else
Post Producer : Mélanie Bernard
Sound Production : Else
Head of music and sound :  Olivier Lefebvre
Music & Sound Producer :  Fanny Mithois
Sound engineer : Alexandre Robieux and Matthieu Seignez
Music AD : Thomas Jacquet et Ferdinand Huet
Music Legal & Business Affairs :  Marion Le Guluche