Love for Earth, a Swanky Santa and Lessons in Fearless Living

In Aldi France's "Christmas Before Christmas," TBWAParis gives us a Santa we've never seen. He doesn't live in a palace with elves, perpetually catering to the fantasies of children. This guy has a chic winter home, plays vinyls and doesn't think about work off the clock. In this tale, he pulls a classic freelancer move, delivering gifts a day early so he can throw a Christmas Eve dinner bash (with ingredients sourced at Aldi). This story continues the brand's modernized fairy tale vibe and reinforces its "fresh local produce" focus.