HEREZIE

Réalisation de l'agence HEREZIE

Superwear - AMAZON PRIME VIDEO - HEREZIE - agence Publicité / communication / 360

For the release of their season 2 flagship series The Boys, Prime Video, its agency Herezie and the startup Lambs launch the SUPERWEAR: a collection of technological underwear protecting men and women from the dangers threatening their fertility.

The profits from sales will be donated to the Fertilité Stérilité Foundation (attached to the Fondation de France) to support young researchers who have chosen to conduct their research in the field of human reproduction and infertility.

Informations

  • Annonceur : AMAZON PRIME VIDEO
  • Marque : AMAZON PRIME VIDEO
  • Type de média : Digital
  • 1ère diffusion : Septembre 2020
  • Pays : France
  • Date de mise en ligne : 30 novembre 2020

Crédits

  • Agence : HEREZIE
  • Executive Creative Director : Paul Marty
  • Executive Creative Director : Etienne Renaux
  • Art Director : Rodolphe Pinta
  • Copywriter : Theo Castagné
  • Account Director : Dimitri Boudnikoff
  • Account Executive : Marine Chenu
  • Community Manager : Douglas Antonio
  • TV Producer : Tanya Kozlova, Laureen Rigot
  • Production/Post Production : Bandits
  • Directors : Original Kids
  • Production : Glitch Paris

Récompenses

  • Cannes Lions 2021 2021 : shortlistOutdoor
  • Eurobest 2020 : BronzeIntegrated Campaign led by Brand Experience & Activation