Havas Paris

Réalisation de l'agence Havas Paris

Campagne print - Michelin - Havas Paris - agence Publicité / communication / 360

Known as the reference company in the tourism & travel industry, Michelin has put its century of knowledge and expertise to good use for travelers mobility. That statutory image has turned Michelin into the legitimate spokesperson of a brighter speech, beyond technical performances and products selling points. Much more than a piece of paper, each Michelin map is an invitation to travel, an open door to bountiful landscapes, sensations and experiences.

Informations

  • Annonceur : Michelin
  • Marque : Michelin
  • Type de média : Presse & publications / Affichage
  • 1ère diffusion : Avril 2014
  • Pays : France
  • Date de mise en ligne : 2 avril 2014

Crédits

  • Agence : Havas Paris
  • Executive Creative Director : Thomas Derouault
  • Creative Director : Alban Penicaut
  • Art Director : Marielle Postec
  • Copywriters : Florent Roux / Marc Hoffman
  • Matthieu Habra : Co-CEO
  • Agency Producers : Anne Mascorda / Cécile Ousset
  • Account Director : Ophélie Dumay
  • Illustrator : Matthew Cusick

Réalisations de l’agence Havas Paris