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L’ours - Canal+ - agence BETC Paris

Synopsis

Canal + has always been committed to cinema. It is more than a mere broadcaster.

It has always sought to go the extra mile for its subscribers and portray the film industry as no one else has done: emphasising the diversity of the genres, deciphering current and future trends, empowering actors and directors, and in general, transmitting the passion of all those who work in the film industry to its subscribers. Thanks to its varied and cutting-edge programming from blockbusters to art films. Thanks to the unique, quality insight that it provides into what goes on in front and behind the camera. Thanks to the unique ties that it maintains with the film industry (Studio CANAL, partnerships, financing, Cannes Festival, the César awards, etc.).

Canal + and BETC have now come up with a film, The Bear, to remind audiences of the channel’s continuing commitment: to transmit the passion of filmmaking to its subscribers.

To make this film, BETC chose to work with Matthjis van Heijningen, who also directed The Closet, which was the most awarded film in 2010 (The Gunn Report).

The tone remains unique, enhanced by the use of 3D to make the bear as expressive as possible.

The same creative team, which worked on The Closet, Éric Astorgue and Jean-Christophe Royer, under the supervision of President and Chief Creative Officer of BETC, Stéphane Xiberras, once again contribute to the distinguishing tone that is so familiar about the major advertising campaigns of Canal +

Informations

  • Annonceur : Canal+
  • Marque : Canal+
  • Type de média : Télévision & Cinéma
  • 1ère diffusion : Octobre 2011
  • Pays : france
  • Date de mise en ligne : 6 mars 2014

Crédits

  • Agence : BETC Paris
  • Type d'agence :
  • Production Company : Soixante Quinze 75
  • Special Effects / VFX : Mikros Images
  • Creative Director : Stéphane Xiberras
  • Art Director : Eric Astorgue
  • Copywriter : Jean-Christophe Royer
  • Producer : Isabelle Ménard
  • Producer : David Green
  • Strategic Planner : Clarisse Lacarrau

Récompenses

  • Cannes Lions International Festival of Creativity 2012 : Gold Lion Publications & Media
  • Cannes Lions International Festival of Creativity 2012 : Gold Lion Visual Effects
  • Cannes Lions International Festival of Creativity 2012 : Silver Lion Editing
  • Cannes Lions International Festival of Creativity 2012 : Gold Lion Script
  • Cannes Lions International Festival of Creativity 2012 : Grand Prix Best Production Value
  • Cannes Lions International Festival of Creativity 2012 : Gold Lion Direction
  • Cíclope International Advertising Craft Festival 2012 : Gold Visual Effects
  • Cíclope International Advertising Craft Festival 2012 : Silver Editing
  • Cíclope International Advertising Craft Festival 2012 : Gold Direction
  • Cíclope International Advertising Craft Festival 2012 : Silver Cinematography
  • Cíclope International Advertising Craft Festival 2012 : Gold Art Direction
  • CLIO Awards 2012 : Silver Visual Effects
  • CLIO Awards 2012 : Gold Television/Cinema
  • CLIO Awards 2012 : Gold Editing
  • CLIO Awards 2012 : Gold Direction
  • Epica 2012 : Silver Media
  • Epica 2012 : Silver Editing & Special Effects
  • Epica 2012 : Gold Direction & Cinematography
  • Eurobest 2012 : Gold Publications & Media
  • Eurobest 2012 : Bronze Editing
  • Eurobest 2012 : Gold Script
  • Eurobest 2012 : Gold Visual Effects
  • Eurobest 2012 : Grand Prix Film Direction
  • Grand Prix Stratégies de la Publicité 2012 : Grand Prix
  • International ANDY Awards 2012 : GOLD Special Effects
  • International ANDY Awards 2012 : GOLD Entertainment
  • International ANDY Awards 2012 : GOLD Direction
  • Kinsale Shark Advertising Festival 2012 : Gold Leisure & Entertainment
  • Kinsale Shark Advertising Festival 2012 : Gold Best Use of Post Production/Special Effects
  • Kinsale Shark Advertising Festival 2012 : Bronze Best Scriptwriting
  • Kinsale Shark Advertising Festival 2012 : Bronze Best Editing
  • Kinsale Shark Advertising Festival 2012 : Gold Best Direction
  • Kinsale Shark Advertising Festival 2012 : Gold Any length
  • London International Awards - LIA 2012 : Gold Media Promotion
  • London International Awards - LIA 2012 : Gold Post Production: Visual Effects
  • London International Awards - LIA 2012 : Gold Post Production: Visual Effects
  • London International Awards - LIA 2012 : Silver Post Production: Editing
  • London International Awards - LIA 2012 : Gold Post Production: Direction
  • London International Awards - LIA 2012 : Grand LIA Post Production: Animation
  • The Intercontinental Advertising Cup (The Cup) / ICAC 2012 : Cup Winner Best of Craft for Production
  • The Intercontinental Advertising Cup (The Cup) / ICAC 2012 : Cup Winner Best of Communication Media & Publications
  • The Intercontinental Advertising Cup (The Cup) / ICAC 2012 : Cup Winner Best of Film
  • The Mobius Advertising Awards 2012 : Mobius Television: Direction
  • The Mobius Advertising Awards 2012 : Mobius Television: Entertainment Media Promotion
  • The New York Festivals International Advertising Awards in All Media 2012 : Silver World Medal Special Effects
  • The New York Festivals International Advertising Awards in All Media 2012 : Gold World Medal TV & Cinema
  • The New York Festivals International Advertising Awards in All Media 2012 : Gold World Medal Humor
  • The New York Festivals International Advertising Awards in All Media 2012 : Gold World Medal Direction
  • The New York Festivals International Advertising Awards in All Media 2012 : Gold World Medal Acting
  • The New York Festivals International Advertising Awards in All Media 2012 : Grand Award Commercials
  • The One Show 2011 : Silver Pencil Branded Content / Online
  • The One Show 2011 : Gold Pencil Cinema Advertising / Short Form - Under :90 - Single
  • Cristal Festival 2011 : Grand Cristal France
  • Cristal Festival 2011 : Cristal Media (TV, Press, Internet, Radio )
  • Cristal Festival 2011 : Grand Cristal Film
  • Cristal Festival 2011 : Cristal Broadcasted on Television / Shown at the Cinema
  • Cristal Festival 2011 : Grand Cristal Production

Réalisations de l’agence BETC Paris

Campagne film - Lacoste

Digital, Film Web

Campagne de sensibilisation - Ensemble contre la Récidive

Télévision & Cinéma

Campagne digitale - Boursorama Banque

Digital / Presse & publications

Campagne de communication – Lancement de GUYANE - CANAL+

Télévision & Cinéma

Campagne TV, Cinéma et Internet – NOUVEAU SUV - Peugeot

Télévision & Cinéma

Campagne Facebook - Leroy Merlin

Digital, Social media

Campagne Facebook – Team Zéro Contrainte - Boursorama

Digital, Social media

Campagne Affichage - La Cinémathèque Française

Affichage, Véhicules et moyens de transport

Campagne Digitale et TV – FutureFood avec Deliveroo - CANAL +

Télévision & Cinéma / Digital

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