Réalisation de l'agence BETC
L'ours - CANAL+ - BETC - agence Publicité / communication / 360
Synopsis
Canal + has always been committed to cinema. It is more than a mere broadcaster.
It has always sought to go the extra mile for its subscribers and portray the film industry as no one else has done: emphasising the diversity of the genres, deciphering current and future trends, empowering actors and directors, and in general, transmitting the passion of all those who work in the film industry to its subscribers. Thanks to its varied and cutting-edge programming from blockbusters to art films. Thanks to the unique, quality insight that it provides into what goes on in front and behind the camera. Thanks to the unique ties that it maintains with the film industry (Studio CANAL, partnerships, financing, Cannes Festival, the César awards, etc.).
Canal + and BETC have now come up with a film, The Bear, to remind audiences of the channel’s continuing commitment: to transmit the passion of filmmaking to its subscribers.
To make this film, BETC chose to work with Matthjis van Heijningen, who also directed The Closet, which was the most awarded film in 2010 (The Gunn Report).
The tone remains unique, enhanced by the use of 3D to make the bear as expressive as possible.
The same creative team, which worked on The Closet, Éric Astorgue and Jean-Christophe Royer, under the supervision of President and Chief Creative Officer of BETC, Stéphane Xiberras, once again contribute to the distinguishing tone that is so familiar about the major advertising campaigns of Canal +
Informations
- Annonceur : CANAL+
- Marque : CANAL+
- Type de média : Télévision & Cinéma
- 1ère diffusion : Octobre 2011
- Pays : France
- Date de mise en ligne : 6 mars 2014
Crédits
- Agence : BETC
- Production Company : Soixante Quinze 75
- Special Effects / VFX : Mikros Images
- Creative Director : Stéphane Xiberras
- Art Director : Eric Astorgue
- Copywriter : Jean-Christophe Royer
- Producer : Isabelle Ménard
- Producer : David Green
- Strategic Planner : Clarisse Lacarrau
Récompenses
- LIA Awards 2015 : BronzeWeb / Media Promotion
- Clio Awards 2015 : BronzeDigital / Digital/Microsite
- Cannes Lions 2015 : BronzeDigital / Direct / Publications & Media
- D&AD Awards 2015 : Graphite PencilDigital / Brand Content
- Eurobest 2014 : BronzeWeb / Interactive
- Cannes Lions International Festival of Creativity 2012 : Gold LionPublications & Media
- Cannes Lions International Festival of Creativity 2012 : Gold LionVisual Effects
- Cannes Lions International Festival of Creativity 2012 : Silver LionEditing
- Cannes Lions International Festival of Creativity 2012 : Gold LionScript
- Cannes Lions International Festival of Creativity 2012 : Grand PrixBest Production Value
- Cannes Lions International Festival of Creativity 2012 : Gold LionDirection
- Cíclope International Advertising Craft Festival 2012 : GoldVisual Effects
- Cíclope International Advertising Craft Festival 2012 : SilverEditing
- Cíclope International Advertising Craft Festival 2012 : GoldDirection
- Cíclope International Advertising Craft Festival 2012 : SilverCinematography
- Cíclope International Advertising Craft Festival 2012 : GoldArt Direction
- CLIO Awards 2012 : SilverVisual Effects
- CLIO Awards 2012 : GoldTelevision/Cinema
- CLIO Awards 2012 : GoldEditing
- CLIO Awards 2012 : GoldDirection
- Epica 2012 : SilverMedia
- Epica 2012 : SilverEditing & Special Effects
- Epica 2012 : GoldDirection & Cinematography
- Eurobest 2012 : GoldPublications & Media
- Eurobest 2012 : BronzeEditing
- Eurobest 2012 : GoldScript
- Eurobest 2012 : GoldVisual Effects
- Eurobest 2012 : Grand PrixFilm Direction
- Grand Prix Stratégies de la Publicité 2012 : Grand Prix
- International ANDY Awards 2012 : GOLDSpecial Effects
- International ANDY Awards 2012 : GOLDEntertainment
- International ANDY Awards 2012 : GOLDDirection
- Kinsale Shark Advertising Festival 2012 : GoldLeisure & Entertainment
- Kinsale Shark Advertising Festival 2012 : GoldBest Use of Post Production/Special Effects
- Kinsale Shark Advertising Festival 2012 : BronzeBest Scriptwriting
- Kinsale Shark Advertising Festival 2012 : BronzeBest Editing
- Kinsale Shark Advertising Festival 2012 : GoldBest Direction
- Kinsale Shark Advertising Festival 2012 : GoldAny length
- London International Awards - LIA 2012 : GoldMedia Promotion
- London International Awards - LIA 2012 : GoldPost Production: Visual Effects
- London International Awards - LIA 2012 : GoldPost Production: Visual Effects
- London International Awards - LIA 2012 : SilverPost Production: Editing
- London International Awards - LIA 2012 : GoldPost Production: Direction
- London International Awards - LIA 2012 : Grand LIAPost Production: Animation
- The Intercontinental Advertising Cup (The Cup) / ICAC 2012 : Cup WinnerBest of Craft for Production
- The Intercontinental Advertising Cup (The Cup) / ICAC 2012 : Cup WinnerBest of Communication Media & Publications
- The Intercontinental Advertising Cup (The Cup) / ICAC 2012 : Cup WinnerBest of Film
- The Mobius Advertising Awards 2012 : MobiusTelevision: Direction
- The Mobius Advertising Awards 2012 : MobiusTelevision: Entertainment Media Promotion
- The New York Festivals International Advertising Awards in All Media 2012 : Silver World MedalSpecial Effects
- The New York Festivals International Advertising Awards in All Media 2012 : Gold World MedalTV & Cinema
- The New York Festivals International Advertising Awards in All Media 2012 : Gold World MedalHumor
- The New York Festivals International Advertising Awards in All Media 2012 : Gold World MedalDirection
- The New York Festivals International Advertising Awards in All Media 2012 : Gold World MedalActing
- The New York Festivals International Advertising Awards in All Media 2012 : Grand AwardCommercials
- The One Show 2011 : Silver PencilBranded Content / Online
- The One Show 2011 : Gold PencilCinema Advertising / Short Form - Under :90 - Single
- Cristal Festival 2011 : Grand Cristal France
- Cristal Festival 2011 : CristalMedia (TV, Press, Internet, Radio )
- Cristal Festival 2011 : Grand Cristal Film
- Cristal Festival 2011 : CristalBroadcasted on Television / Shown at the Cinema
- Cristal Festival 2011 : Grand Cristal Production