Flower - Peugeot - BETC - agence Publicité / communication / 360

Synopsis

A resolutely artistic and modern campaign that enhances and modernises the car’s image. It is composed of 3 ads that are fresh, light-handed and subtle. Each model is associated with a set of themes that the creative teams illustrated with a veritably artistic treatment.

Concept

The campaign has to be just as rich as the range of vehicles. The agency designed visuals that are in line with the particularities and character of each model, reflecting the range’s great diversity.

Problème

The Peugeot 206 has existed for 7 years and has been France’s biggest-selling car for any brand in any segment, for 4 years. This has given it outstanding brand awareness, making the 206 almost legendary. This exceptional status entitles the 206 to a certain artistic freedom. The silhouette is sufficiently well-known and recognisable to convey the advertising message on it own. The aim of this campaign was to specifically support each model within the 206 range.

Informations

Annonceur : Peugeot
Marque : Peugeot
Type de média : Presse & publications
1ère diffusion : Octobre 2004
Pays : France
Date de mise en ligne : 5 mars 2014

Crédits

Agence : BETC
Illustration : Psychopathe
Creative Director : Rémi Babinet
Art Director : Joann Ameline
Account Director : Raphaël de Andréis
Account Supervisor : Amagoia Martiarena
Advertising Manager : Jean-Christophe Midey
Advertising Manager : Philippe Just
Advertising Manager : Erick Dazza
Advertising Manager : Vincent Drouet

Récompenses

Grand Prix de la Publicité Presse Magazine 2005 : Agency of the Year