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Laboratoires IPRAD – Rebranding & Packaging - agence Image de Marque

How to evolve a visual identity of a brand that is already well known without losing its essence?

With a distinctive, authentic and original storytelling that makes the brand positioning stands out from the crowd.
A story that is based on the imaginary of the sea in order to immerge the consumer into the “trip” that traces the magnesium from its origins.
We created for Thalamag brand a strong and powerful packaging that arises an emotional link by capitalizing on the ingredient’s naturality, its transparence and its benefits on the human wellbeing.
A solid biais that was needed in order to keep on board the current pharmacists with an original and convincing storytelling and a remarkable communication for even more prescriptions.


  • Type de média : Packaging, Marque & Design, Stratégie de marque
  • 1ère diffusion : Septembre 2019
  • Pays : france
  • Date de mise en ligne : 29 avril 2020


  • Agence : Image de Marque
  • Type d'agence :

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