How to build a feminine care brand for a young modern Chinese target market that could also serve an educational purpose?
NAT Nice and True was made from scratch: drawing its inspiration from a young Chinese target market with a modern lifestyle’ by positioning the product in a way that is at the same time both feminine and trendy while also maintaining a naïve flair.
The brand’s core brings together natural care and European quality in order to connect with the consumers’ demands and values: conscientious additive-free products that are reliable without compromising on its natural aspects.
A set of visual images rooted in the local lifestyle and culture was used to raise awareness on social media. We made videos tutorials for NAT Brand to help young Chinese consumers use the tampons step-by-step and create a strong bond not only with its vibrant image, but also with an educational purpose.