Image de Marque
Réalisation de l'agence Image de Marque
ONTEX Group - Branding, Packaging, Digital - Image de Marque - agence Design
How to build a feminine care brand for a young modern Chinese target market that could also serve an educational purpose?
NAT Nice and True was made from scratch: drawing its inspiration from a young Chinese target market with a modern lifestyle’ by positioning the product in a way that is at the same time both feminine and trendy while also maintaining a naïve flair.
The brand’s core brings together natural care and European quality in order to connect with the consumers’ demands and values: conscientious additive-free products that are reliable without compromising on its natural aspects.
A set of visual images rooted in the local lifestyle and culture was used to raise awareness on social media. We made videos tutorials for NAT Brand to help young Chinese consumers use the tampons step-by-step and create a strong bond not only with its vibrant image, but also with an educational purpose.
Informations
- Type de média : Packaging, Marque & Design, Design packaging
- Pays : france
- Date de mise en ligne : 6 avril 2020
Crédits
- Agence : Image de Marque
Réalisations de l’agence Image de Marque
Image de Marque
Nouvelle campagne nationale La Mie Câline
Image de Marque
Inextenso, denim is an attitude – by Auchan Lab
Image de Marque
Torres lance la chips craft
Image de Marque
La Brasserie Milles lance sa première bière craft Mil.lenari
Image de Marque
Auchan relance sa marque textile Inextenso
Image de Marque
Nouvelle identité de marque – Groupe Ontex
Image de Marque