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Moltex Baby Care – Branding & Packaging Ecological Diapers - Moltex - agence Image de Marque

Now that green is becoming the new normal, how can we change the activist codes of a pioneering eco-diaper brand to speak to a more mainstream target market?

By reinventing “natural codes” in a more inclusive, soft and emotional style.
Ontex has responded to new trends by improving the composition of its products with sustainable raw materials, which have been awarded top-quality certificates for environmentally conscious consumers.
What’s more we have taken on the challenge of creating an aesthetic for this innovative product : a minimalist Nordic design with added cuteness but which is still authentic and transparent. We managed to respect the brand equity assets while also giving it a modern feel.
Moltex stands out in its own right by openly proclaiming what is made out of.

Informations

  • Annonceur : Ontex Group
  • Marque : Moltex
  • Produit : Diapers
  • Type de média : Packaging, Marque & Design, Design packaging
  • 1ère diffusion : Novembre 2019
  • Pays : europe
  • Date de mise en ligne : 6 avril 2020

Crédits

  • Agence : Image de Marque
  • Type d'agence :

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