Now that green is becoming the new normal, how can we change the activist codes of a pioneering eco-diaper brand to speak to a more mainstream target market?

By reinventing “natural codes” in a more inclusive, soft and emotional style.
Ontex has responded to new trends by improving the composition of its products with sustainable raw materials, which have been awarded top-quality certificates for environmentally conscious consumers.
What’s more we have taken on the challenge of creating an aesthetic for this innovative product : a minimalist Nordic design with added cuteness but which is still authentic and transparent. We managed to respect the brand equity assets while also giving it a modern feel.
Moltex stands out in its own right by openly proclaiming what is made out of.