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LABORATOIRES IPRAD – Rebranding & Packaging - agence Image de Marque

How to preempt the position of precursor of a new category based on the scientific concept of “symbiotics”?

Laboratoires IPRAD enters a new category by capitalizing on the novelty and the uniqueness of the approach of BIOPROTUS within nutritional supplements for the intestinal flora.

BIOPROTUS translates the technical approach into a modern language that connects with the consumer lifestyle.

A range that reinvents the codes of the category and establishes a perfect “symbiosis” between visual identity and speech. An impactful branding that highlights the symbol of symbiotic action which is also translated into a didactic iconization understandable by the general public. A coherent and inclusive segmentation that takes advantage of transversality while allowing the expression of the benefit associated with each product.


  • Type de média : Packaging, Marque & Design, Identité
  • 1ère diffusion : Juillet 2020
  • Pays : france
  • Date de mise en ligne : 15 octobre 2020


  • Agence : Image de Marque
  • Type d'agence :

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