How to preempt the position of precursor of a new category based on the scientific concept of “symbiotics”?

Laboratoires IPRAD enters a new category by capitalizing on the novelty and the uniqueness of the approach of BIOPROTUS within nutritional supplements for the intestinal flora.

BIOPROTUS translates the technical approach into a modern language that connects with the consumer lifestyle.

A range that reinvents the codes of the category and establishes a perfect “symbiosis” between visual identity and speech. An impactful branding that highlights the symbol of symbiotic action which is also translated into a didactic iconization understandable by the general public. A coherent and inclusive segmentation that takes advantage of transversality while allowing the expression of the benefit associated with each product.