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Heineken - Branding & Packaging - HEINEKEN - Image de Marque - agence Design

How to create a premium brand equity for the biggest-selling beer in Spain?

Cruzcampo is the biggest-selling beer in Spain, and one of the top-selling brands in Europe. Gran Reserva is a malty premium beer that won the World Beer Award for the best strong lager. A premium bottle and brand equity, inspired by the réserve wine codes that blend gourmet storytelling with the ‘slow living’ and indulgence trends.


  • Annonceur : HEINEKEN
  • Marque : HEINEKEN
  • Type de média : Packaging, Marque & Design, Design packaging
  • Pays : france
  • Date de mise en ligne : 6 avril 2020


  • Agence : Image de Marque