Image de Marque
Réalisation de l'agence Image de Marque
Carrefour - Graphic Identity & Branding - CARREFOUR BON APP - Image de Marque - agence Design
How can one take a brand beyond its product and create a true customer experience, centered around a lifestyle manifesto that connects with consumers?
Developing a concept that is modern, youthful and light-hearted all at the same time: La Bon App’titude.
What is La Bon App’titude? It is way of approaching life – of seeing the best in every situation of turning even the simplest of moments into something extraordinary.
The heart of the campaign is a series of playful reccuring tips on how to enjoy life – daily grind included – to the fullest. With cheeky puns, the copywriting holds center-stage, backed up by a modern and unique graphic identity; together they make up a campaign that is both original and easily identifiable.to inspiring glamour and connecting with people on an emotional level and will be circulated through all channels and across all markets.
Informations
- Annonceur : CARREFOUR
- Marque : CARREFOUR BON APP
- Type de média : Packaging, Marque & Design, Identité
- Pays : france
- Date de mise en ligne : 6 avril 2020
Crédits
- Agence : Image de Marque
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