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News de l'agence Havas Paris

HAVAS GROUP supports World Investment Conferences in its international expansion

10 mai 2012

Euro RSCG C&O responsible for media relations, public relations and digital communications Havas Event, responsible for event marketing

While the recession once again demonstrates the importance of foreign investment in Europe to stimulate growth and innovation, Havas Group seeks to provide its expertise and international network for the benefit of the World Investment Conferences and to support its globalisation strategy. As part of this partnership with Havas Group, global PR firm Euro RSCG C&O has been appointed to handle World Investment Conferences (WICs) media relations, public relations and digital communications for all of their future events for the next two years. The logistical aspects of the organisation will also be managed by Havas Event, the Group's specialist for event-driven marketing.

The World Investment Conference Europe (WIC Europe), which this year will be held in La Baule, France, from June 20 to 22, has established itself in just ten years as the leading international event for foreign investment in Europe. Bringing together international political and economic leaders, WICs today aims to expand its international presence to more countries on the theme of investment to promote global economic growth. Scheduled for India October 7 to 9, 2012 in Jaipur Rajasthan (WIC India), future conferences are being planned for Brazil, China and South Africa.

Stéphane Fouks, executive vice president of Havas and executive chairman of Euro RSCG Worldwide, explains the logic: "Given that Euro RSCG C&O and Havas Group firms provide support for France's large companies in their strategic transformations and business development, it is entirely natural for us to support them by promoting international investment".

Jean-Bernard Guerrée, President and CEO of World Investment Conferences, said: "In view of the platform’s ambition and our current partners’ expectations, we were very careful in choosing the ideal partner to support World Investment Conferences in its next chapter. The leadership and operational teams at Havas really got it as far as the potential, the vision and the implementation strategy. We’re delighted to have them on board”.

About World Investments Conferences

The World Investment Conferences runs the leading conferences on cross-border investments. These unique platforms are dedicated to stimulating and facilitating FDI from around the world to specific and targeted countries or regions. Since their launch in 2003, thousands of corporate and government leaders, entrepreneurs and investors have gathered at the WIC conferences. The events have won worldwide recognition for shaping the future of international investment and policies that help global economic growth and have had a big and beneficial impact on the business and political landscapes of today- and tomorrow.