Emma Watson soutient le “Yuka de la mode”

Par Jules S. le 18/03/2019

Si c’est Good On You, c’est good pour tout le monde.

Si les consommateurs disposent aujourd’hui d’une offre de plus en plus conséquente de la part des marques, leurs exigences vis-à-vis des produits n’ont jamais été aussi fortes. Depuis quelques années, la tendance tire vers la transparence : traçabilité des produits, commerce responsable, composition naturelle… Plus simplement, les consommateurs veulent savoir ce qu’on leur vend. Récemment, l’un des exemples les plus frappants est l’apparition de l’application Yuka, destinée à analyser l’impact des produits alimentaires et cosmétiques sur la santé.

Influencer les comportements, et ainsi changer les modes de consommations, est un enjeu majeur pour ces marques responsables. Pour ce faire, beaucoup d’entre elles communiquent leurs valeurs à travers le discours de personnalités publiques. Côté mode, la célèbre Emma Watson, habituée à exposer ses convictions, notamment en matière d’écologie et de féminisme, vient d’apporter son soutien à une application qui aide à choisir des vêtements parmi les marques les plus éthiques du marché. Voici “Good On You”.

Après avoir créé votre compte, vous pouvez accéder à une barre de recherche et rentrer le nom de la marque que vous souhaitez examiner. Plusieurs informations apparaissent, liées à l’empreinte écologique de la marque, son respect envers les animaux, les conditions de travail qu’elle impose. De quoi vous aider à vous faire une idée sur ses démarches éthiques. Chaque enseigne obtient une note allant de 1 à 5 : « à éviter », « pas assez », « c’est un début », « bien » et « super ».

Grâce à ces nouveaux outils de transparence, les moyens de consommations ne cessent d’évoluer et obligent les marques à revoir continuellement leurs moyens de production. D’après Emma Watson, “le monde de la mode est un champ de mines ! J’étais tellement heureuse de trouver l’équipe de Good On You, car leur application rend les informations faciles et accessibles pour moi”. En effet, la jeune actrice semble séduite par ce concept, à tel point que l’application s’est amusée à noter ses looks éthiques visibles dans la presse ou sur tapis rouge.

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🛍 It's a minefield out there in the fashion world !! Fair trade, organic, sustainable, ethical, vegan, carbon neutral, artisanal, fast fashion, slow fashion. What does it all mean?! 🤷🏼‍♀️ Does it matter? What matters most? How do I choose? What is green washing? Which information or recommendations do I trust? 🥳 I was SO happy (and relieved!) to find the @goodonyou_app team because their app made the information easy and accessible for me. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ They take into account information from over 50 certification schemes, standard systems and NGO rating projects. Then they break down and rate brands based on their impact on 🧵 labour, 🌳 the environment and 🐑 animals, rating them either 'Great', 'Good', 'It's a Start', 'Not Good Enough' and 'We Avoid'. They also suggest ethical alternatives to anything you might be looking for. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Their articles are also brilliant, up to date and on the button. You can also favourite any brands you want to remember. 🤳🏼👩🏼‍💻 Check them out 😎

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Our beloved supporter, Emma Watson, is arguably one of the biggest influencers in sustainable fashion right now. Not only has she designed her own collection for ethical brand, @PeopleTreeUK (rated 'Great'), she was also the guest editor for Vogue Australia’s first ever sustainable issue (with some rating help from us!). Emma works with stylists on her film sets to encourage eco-friendly costume design and makes a statement every time she appears on the red carpet.⁣ ⁣ ⁣ Click the #linkinbio to see our favourite ethical fashion moments from Emma, wearing brands rated either 'Good' or 'Great' by us.⁣ ⁣ ⁣ Photo: @vogueaustralia⁣ March 2018 ⁣ ⁣ ⁣ ⁣ .⁣ .⁣ .⁣ .⁣ .⁣ #emmawatson #fairtradefashion #ethicalfashion #ethicalfashionblogger #whomademyclothes #fashionrevolution #fashionrev #sustainablefashion #sustainablelifestyle #sustainablefashionblogger #goodonyouapp #ecofriendlyclothing #ecofriendly #fairtradecertified #fairtradestyle #ootd #redcarpet #celebritystyle #ethicallymade #vogue #vogueaustralia #ecofashion #ecofashionblogger #slowfashion #fashrev #fashionrevolutionday #imadeyourclothes #ecowarrior #humanrights

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Merci beaucoup Paris for the wonderful start to the @beautyandthebeast tour! We felt like we were back in the heart of the film. Next stop – London. Did you know in the French version of the film, Cogsworth is called Big Ben? And Philippe is called Philbert?! 🇫🇷🌹 Body by @woronstore, a slow fashion brand that focuses on everyday essentials. Each underwear garment is made from Lenzing Modal® fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe. Socks by @boodywear, a brand that produces underwear made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Faux leather jacket and dress by @stellamccartney Boots by @goodguysdontwearleather. The brand doesn't use any animal products in its collections, which are made in Porto, Portugal, helping preserve the traditional shoe making industry of the region. Jewellery by @allbluesofficial, who are based in Stockholm and handcraft every piece in their local, third-generation foundry. Fashion info verified by @ecoage #ecoloves Concealer by @rmsbeauty which is formulated with raw, food-grade and organic ingredients in their natural state. Red pomegranate cheek and lip stain by @thebodyshop, who campaign to 'Enrich Not Exploit’ by protecting endangered habitats from intensive farming expansion, bronzer by @vitaliberata who have developed a collection of tanning products free from parabens, alcohol and that spray tan smell. Powder by @iliabeauty which is made from organic powdered corn and minerals instead of loose talc. Brown eye pencil by @honest_beauty who champion fair labour and human rights with their Health & Sustainability Standards. Lip balm from @tataharper who formulate and manufacture their natural and organic products from their farm in Vermont. Eyebrow gel by @janeiredale which is certified cruelty-free and eyebrow pencil by @alimapure who make their products in a diverse range of colours to suit all skin tones and offset 100% of their corporate carbon emissions. Beauty product info verified by @contentbeauty

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