BETC

Réalisation de l'agence BETC

Send a Killer - 13ème Rue - BETC - agence Publicité / communication / 360

Concept

This case study is the key to understand this award-winning innovative and unusual form of entertainment created by BETC Euro RSCG for 13e RUE, NBC UNIVERSAL’s crime channel.
After uploading a photo of the friend that you want to eliminate, you, the user, are treated immediately to a video of the murder. Meanwhile, the victim is warned by email that he has just been assassinated and can in turn view the film of his own death. After witnessing his death, the victim is invited to run an investigation to unmask the person who commissioned their murder, discover the motive of the crime and enable the arrest.
This interactive system inaugurates and embodies the new signature of the 13ème RUE brand: “13ème RUE unleashes the investigator in you”. An experience of a criminal investigation, which aims to provide a taster of what, is available daily on 13ème RUE.

Résultat

The website has now received over 19 million hits, without any media investment, and has been a real success on Internet and on TV. A huge achievement for a French website.

Informations

  • Annonceur : 13ème Rue
  • Marque : 13ème Rue
  • Type de média : Étude de cas
  • 1ère diffusion : 2009
  • Pays : France
  • Site web : http://www.jetueunami.com
  • Date de mise en ligne : 6 mars 2014

Crédits

  • Agence : BETC

Récompenses

  • ADC*E / Art Directors Club of Europe 2010 : GoldInteractive media: websites & DVDs
  • Cannes Lions International Festival of Creativity 2010 : Silver LionPublications & media
  • Cannes Lions International Festival of Creativity 2010 : Silver LionDirect Response Digital: e-commerce, online advertising, brand awareness & social media
  • Epica 2010 : SilverConsumer Internet Sites - Non-Durables
  • Epica 2010 : SilverIntegrated Campaigns
  • Grand Prix Stratégies de la Publicité 2010 : MentionEditing, Communication, Culture
  • Grand Prix Stratégies de la Publicité 2010 : WinnerDigital Creativity
  • Grand Prix Stratégies des Médias 2010 : Grand prixBest media tactic on & off line
  • Grand Prix Stratégies du Marketing Digital 2010 : Winner TiedViral Operations
  • London International Awards - LIA 2010 : Bronze WinnerIntegrated Campaign
  • The Golden Drum Awards 2010 : Golden WatchAdvertising campaigns
  • The Golden Drum Awards 2010 : Golden DrumInteractive advertising campaigns
  • The Mobius Advertising Awards 2010 : Best Of ShowNew Media
  • Cristal Festival 2009 : CristalViral Mechanism: France
  • Prix Club des Directeurs Artistiques 2009 : WinnerDirect (Relational marketing)

Réalisations de l’agence BETC