SERVICEPLAN GROUP FRANCE - HOUSE OF COMMUNICATION

Réalisation de l'agence SERVICEPLAN GROUP FRANCE - HOUSE OF COMMUNICATION

The Desperados Experience - Desperados - SERVICEPLAN GROUP FRANCE - HOUSE OF COMMUNICATION - agence Publicité / communication / 360

Synopsis

With a video that redefined the interactive experience, beer brand Desperados scored one the biggest viral hits of 2011.
One reason the YouTube video quickly amassed over two million views was its smart incorporation of the player’s functionalities. The volume slider, video scrubber and expand button all play an active part in the progression of this online party with the user as a very special guest. Another feature that proved to be very popular was the inclusion of Facebook connect to personalize the experience. The highlight of this integration was a tattoo based on your avatar picture, mapped to perfection on the body of a sexy member of the opposite sex.

Informations

  • Annonceur : GROUPE HEINEKEN
  • Marque : Desperados
  • Produit : Bière
  • Type de média : Digital
  • Pays : france
  • Date de mise en ligne : 19 février 2014

Crédits

  • Agence : SERVICEPLAN GROUP FRANCE - HOUSE OF COMMUNICATION
  • Production Company : MediaMonks
  • Creative Director : Jouke Vuurmans
  • Creative Director : Jeroen van der Meer
  • Creative Director : Hervé Poupon
  • Creative Director : Guillaume Gamain
  • Art Director : François Le Saint
  • Art Director : Jean-Eudes Lefebure
  • Copywriter : Gregory Tortes
  • Copywriter : Nicolas Dubois
  • Director : Thierry Poiraud
  • Director : Rogier Schalken
  • Director : Alban Pénicaut
  • Photographer : Romain Laurent

Récompenses

  • CRISTAL FESTIVAL 2011 : CristalViral Mechanism (device and creation, including social)
  • EPICA AWARDS 2011 : GoldOnline Ads

Réalisations de l’agence SERVICEPLAN GROUP FRANCE - HOUSE OF COMMUNICATION