How do you rejuvenate a 125 years old brand for a younger target and highlight the sporty design of Mercedes-Benz new car models ?
« Monolith » an interactive experience that explores the sensations that influenced the Mercedes-Benz designers. At the core of the integrated campaign was a sleek, YouTube viewers were invited to unlock 25 hours of additional content to get deeper into each sensation.
- 5 million unique views in juste one month
- An exposure time on YouTube never seen before : 4,5mn viewing spent per visitor…
- …which is almost 7 years worth of content
- And a radical transformation of the Mercedes image