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Greetings Revenge - agence Proximity BBDO

Context
Clients don’t reply to greetings cards anymore.
Every New Year, our clients receive so many greeting cards they simply don’t have the time to get back to us.

Idea
Give them an irresistible urge to reply.
Prank greeting cards popped confetti in the face of the receiver upon opening. Instead of asking them to reply, we gave them a chance to take revenge. Enter a website with live streams from cameras placed around the agency, linked to confetti canons and A BIG RED BUTTON

Results
They even waited patiently to reply!
+ 1 500 revenges
3 replies for 1 card
7’30 queueing time

Informations

  • Type de média : Étude de cas / Relations presse et relations publiques, Communication corporate / institutionnelle
  • 1ère diffusion : Janvier 2014
  • Pays : france
  • Date de mise en ligne : 16 juin 2014

Crédits

  • Agence : Proximity BBDO
  • Type d'agence :
  • CEO : Olivier Rippe
  • Executive Creative Director : Valérie Levy Harrar
  • Associate Creative Director : Gregory Tormo
  • Art Director : Stéphane Faure
  • Art Director : Paul Fabia
  • Art Director : Arnaud Guidi
  • 3d Designer : Sébastien Jourdain
  • Creative Development Manager : Guillaume Rancurel
  • Digital Project Manager : Cédric Rittié
  • Print Account Director : Florence Bonneau
  • Creative Director : Luis Tauffer

Réalisations de l’agence Proximity BBDO