![](https://d9m1iyeq935g9.cloudfront.net/visuels-jd-club-de-ad011583320132.png)
![Proximity](https://d9m1iyeq935g9.cloudfront.net/proxjaune1708096803-logo.jpg)
Réalisation de l'agence Proximity
SHOOT THE RULES - Proximity - agence Digitale
Concept
LUMIX provokes customers by challenging them to give free rein to their creative powers by taking part in the first torture test of the G range: “SHOOT THE RULES”, unleash your creativity!
With a “manifesto-style” TV & viral commercial, LUMIX sets viewers a new challenge: to create more spontaneous and instinctive photos & videos. Following an alternative media campaign and social media strategy, a street artists’ collective sets out, armed with LUMIX cameras, to take up the challenge: photo series, short films, tutorials and interviews… A movement is born!
Problème
CONTEXT
Too expensive, too heavy, too complex… Nikon, Canon, Minolta… would all have us believe we need a sophisticated camera in order to take good photos. Lumix, the market leader in compact cameras, has decided to defy this diktat by launching a genuine innovation: a new range of cameras combining the best features of compact and reflex models. LUMIX G HYBRID MICRO 4×3 range.
CHALLENGE
In the face of already well established competitor brands, how is it possible to impose a new vision of photography and video and in this way create a market for the LUMIX HYBRID 4×3 range?
Informations
- Type de média : Étude de cas
- 1ère diffusion : Mai 2010
- Pays : france
- Date de mise en ligne : 1 mars 2014
Crédits
- Agence : Proximity
Réalisations de l’agence Proximity
![](https://d9m1iyeq935g9.cloudfront.net/visuels-jd-club-de-ad011583320132.png)
![](https://d9m1iyeq935g9.cloudfront.net/slideshow201570192676.jpg)
![](https://d9m1iyeq935g9.cloudfront.net/tuto-serpent-1160x65021579276518.jpg)
![](https://d9m1iyeq935g9.cloudfront.net/header11540473913.png)
Proximity
Film TV : The beat (BBDO Paris)
![](https://lareclame.fr/wp-content/themes/la-reclame/img/communique-default.png)
Proximity
Film, digital, cinema : The wish
![](https://d9m1iyeq935g9.cloudfront.net/capture-decran-2018-09-21-a-1634221537540510.png)
![](https://d9m1iyeq935g9.cloudfront.net/tailsofthesea000121538058591.png)
Proximity
Tails of the sea
![](https://d9m1iyeq935g9.cloudfront.net/kv021538058441.jpg)
Proximity
Exträa HD
![](https://d9m1iyeq935g9.cloudfront.net/kiabi-pe18-print21538061339.jpg)
Proximity