![](https://d9m1iyeq935g9.cloudfront.net/visuels-jd-club-de-ad011583320132.png)
![Proximity](https://d9m1iyeq935g9.cloudfront.net/proxjaune1708096803-logo.jpg)
Réalisation de l'agence Proximity
ROSE by Carte Noire - Proximity - agence Digitale
BACKGROUND
Carte Noire is the leading coffee brand in the French market. In 2013, they wanted to offer digital mums what they all want: recipes. The problem is: the Internet is full of recipes, and to be honest, they are not necessarily attractive. So how to be remarkable ?
THE IDEA
Let’s disrupt the recipe world with a pinch of porn! Introducing COULEUR CAFÉ, 4 films turning everyday tutorials into a yearning for cooking. First, Yellow. Then Red. Continuing with Green. And finally, Carte Noire launched Rose. A recipe so irresistible that it became a worldwide bombshell.
THE RESULTS
With a unique e-mail and absolutely no media investment, the results were mind blowing: 3 million views on YouTube for the series, more than 7 million total views across all video platforms, 20.000 subscribers on the Carte Noire YouTube channel, more than 800 articles, a success overflowing beyond national borders.
Informations
- Type de média : Digital, Social media / Étude de cas / Digital, Film Web
- 1ère diffusion : Juin 2013
- Pays : france
- Date de mise en ligne : 19 juin 2014
Crédits
- Agence : Proximity
- Executive Creative Director : Valérie Lévy Harrar
- Associate Creative Director : Audrey Tamic
- Art Director : Rémi Jamin
- Music Composer : Aymeric Lepage
- Art Buyer : Francine Jiminiga
- Managing Director : Emmanuel Devezeaux
- Account Director : Aude Beauvallet
- Project Manager : Anne-Sophie Riou
- Director : M.Roulier
- Director : P.Lhomme
Récompenses
- HITS CB NEWS 2013 : 1 étoile
Réalisations de l’agence Proximity
![](https://d9m1iyeq935g9.cloudfront.net/visuels-jd-club-de-ad011583320132.png)
![](https://d9m1iyeq935g9.cloudfront.net/slideshow201570192676.jpg)
![](https://d9m1iyeq935g9.cloudfront.net/tuto-serpent-1160x65021579276518.jpg)
![](https://d9m1iyeq935g9.cloudfront.net/header11540473913.png)
Proximity
Film TV : The beat (BBDO Paris)
![](https://lareclame.fr/wp-content/themes/la-reclame/img/communique-default.png)
Proximity
Film, digital, cinema : The wish
![](https://d9m1iyeq935g9.cloudfront.net/capture-decran-2018-09-21-a-1634221537540510.png)
![](https://d9m1iyeq935g9.cloudfront.net/tailsofthesea000121538058591.png)
Proximity
Tails of the sea
![](https://d9m1iyeq935g9.cloudfront.net/kv021538058441.jpg)
Proximity
Exträa HD
![](https://d9m1iyeq935g9.cloudfront.net/kiabi-pe18-print21538061339.jpg)
Proximity