BACKGROUND 

Carte Noire is the leading coffee brand in the French market. In 2013, they wanted to offer digital mums what they all want: recipes. The problem is: the Internet is full of recipes, and to be honest, they are not necessarily attractive. So how to be remarkable ?

THE IDEA 

Let’s disrupt the recipe world with a pinch of porn! Introducing COULEUR CAFÉ, 4 films turning everyday tutorials into a yearning for cooking. First, Yellow. Then  Red. Continuing with Green. And finally, Carte Noire launched Rose. A recipe so irresistible that it became a worldwide bombshell.

THE RESULTS 

With a unique e-mail and absolutely no media investment, the results were mind blowing: 3 million views on YouTube for the series, more than 7 million total views across all video platforms, 20.000 subscribers on the Carte Noire YouTube channel, more than 800 articles, a success overflowing beyond national borders.