Concept

The Like Box, discover a ‘real life’ social media experience.
Explain in a simple and off-beat way what social networks are all about: Proclaiming ‘With Proximity BBDO, you’re sure to like 2.011’ We are sending all our clients a ‘box’ containing Twitter post-it notes, Foursquare and Facebook stickers and ‘ I like’ USB drive in the shape of an thumb with links to a video buzz campaign.
(Video entirely shot using staff from our agency).
Problème

how to transform the nightmare brief of the year into a powerful and fun campaign for the agency. No time, no budget, no media plan and essentially no brief… for the most part greetings cards are a form of punishment feared by all designers!
Every agency, every client, every service provider has to undergo this stylistic exercise in which there is no obvious way of standing out from the crowd.