Context
Clients don’t reply to greetings cards anymore.
Every New Year, our clients receive so many greeting cards they simply don’t have the time to get back to us.

Idea
Give them an irresistible urge to reply.
Prank greeting cards popped confetti in the face of the receiver upon opening. Instead of asking them to reply, we gave them a chance to take revenge. Enter a website with live streams from cameras placed around the agency, linked to confetti canons and A BIG RED BUTTON

Results
They even waited patiently to reply!
+ 1 500 revenges
3 replies for 1 card
7’30 queueing time