Concept

Catch our audience where they are sure to be – on YouTube. . Increase engagement and fulfill the client’s need for conversation !
On Youtube, a site that gives time it’s true meaning, a thrilling experience that transports the user, as he become the Master of Time. The one who dares to take control of time falls suddenly into a thrilling game. A rapid sensory experience, going faster and faster… until we are teleported to the year 2047, when we will be offered a coffee on the moon.
Problème

For 20 years, the coffee Carte Noire had communicated in the same territory… The territory of desire. In 2011, to win over today’s generation, this positioning needs to be revolutionised. The only thing that is most precious, is time… the time to live stronger.
The challenge : breathe life into this disruption to fulfill the client’s everyday needs.