There’s a new Big Mac in France. With chicken. But if it’s chicken is it a Big Mac? TBWAParis and McDonald’s have provoked another endless chicken debate. And because it is infinite, there is only one place to hold it – space.

It goes something like this:

Credits:
Agency: TBWAParis
Executive Creative Directors: Benjamin Marchal & Faustin Claverie
Art Director: Olivier Mularski
Copywriter: David Philip
Account Team: Christophe Neyret, Margaux Wanin, Julia Montagu, Anaïs De Francony

Production: TBWAElse
Chief Executive Officer : Maxime Boiron
Post Producers: Severine Damolini & Eleonore Girard
3D: Younes Chekouh
Sound: Else
Head of Music & Sound: Olivier Lefebvre
Sound Producer : Fabrice Pouvreau

Client: McDonald’s France
Client Team: Xavier Royaux, Anne Lainé, Vanessa Sales, Clémentine TeissedreDalou, Louise Fabries