87seconds

News de l'agence 87seconds

87seconds in 2025: bolder, smarter, faster

Time is the one thing we all run out of, and in our world -a creative one- it isn’t just ticking, it’s everything. At 87seconds, we’ve learned not to chase time, but to shape it; we turn seconds into stories and stop the scroll to spark action.

Because today’s audience moves fast and brands don’t get second chances, we don’t just create content - we create impact that is sharp, intentional, and built to resonate. Every frame and every idea matters: we make every second count.

HIGHLIGHTS OF 2025  🌟

So far, 2025’s been intense, and we’re just getting started! Here's some highlights that made these first 6 months count.

Henkel, a partnership that keeps growing 🤝

Our relationship with Henkel keeps expanding, both in scale and ambition. In 2025, we’ve continued to consolidate our role as a key European partner, adapting and localizing over 6,000 assets across 40+ markets. Together, we’re building smarter workflows, scalable processes, and a long-term creative relationship rooted in trust, efficiency, and impact.

Carrefour Belgium chooses 87seconds and Vanksen 🎯

After a competitive pitch, Carrefour Belgium entrusted us and our sister agency Vanksen with their entire digital content and social media strategy. The ambition? Optimize their global and centralized communication strategy. From operational excellence to creative edge, we’re all in.

Metagenics goes global, with 87seconds 🌎

Big news for us: we became Metagenics' global creative agency! And we kicked things off with a bold US launch for HerWellness, a new range dedicated to women’s hormonal balance. A 360° campaign that speaks to real needs, with real impact, right from the start.

Isdin and Cavaillès 🧴🫧

“L’Art de nourrir les peaux” or "The art of nourishing the skin": Cavaillès picked us to launch a multi-format campaign that turns the shower into a sensorial experience. We created a colorful, textured and emotional universe, positioning the brand at the crossroads between dermo-expertise and lifestyle desirability.

On the other hand, the leading dermatological brand, Isdin, has chosen us to launch an out-of-home campaign during Roland-Garros. The campaign, built around the slogan “Sun, set & match,” was deployed across iconic Parisian locations.

💡 Stories in the making …

We’re also excited to welcome Superprof, Mayoly, and the European Space Agency into our creative playground.

  • Superprof : learning made cool. We’re helping them create smart, human and humoristic campaigns to boost the brand’s visibility.
  • Mayoly : we're crafting a creative and authentic global digital campaign to highlight the expertise behind their well-known brands, Smecta and Tanakan.
  • European Space Agency : we support the agency on the development of their social media e-shop. Our mission: to strengthen ESA Shop’s presence on Instagram and TikTok by creating immersive and engaging content.

Two new awards 🏆

Our Maybelline NY Must-Haves campaign was honoured at both La Nuit des Rois and Stratégies Beauté, a double win that celebrates bold, creative and smart e-commerce. Together with Maybelline, we turned the Amazon x TikTok journey into a fun, interactive experience, boosting engagement and sales like never before!

Let’s make the next 6 months count even more.

To our clients, teams, and partners: thanks for every second of trust, passion, and boldness. Let’s keep creating smart, scalable, culture-savvy content together.

Henkel, L'Oreal, Metagenics, TotalEnergies, Coty, Pierre Fabre, Nestlé, Mayoly, Sanofi, Lacoste, Thales, Candia Baby... your vision drive ours 🩵

👉🏻Want to discover our latest projects? https://bit.ly/4kbSDl7