DIPTYQUE X COLORS

Diptyque transforms its iconic fragrance Orphéon into a cultural digital campaign through a collaboration with COLORS and Ezra Collective, imagined and produced by HELMUT.

Inspired by a 1960s Parisian jazz club, the activation translates the fragrance into a contemporary cultural expression. Through a music performance, social content and a limited-edition vinyl infused with scent, the project creates a dialogue between music and fragrance.

Like a musical composition, a fragrance is built around notes. And sometimes, that composition becomes a hit: today, Orphéon is Diptyque’s best-selling fragrance.

ACTIVATION STRATEGY – ART DIRECTION – DIGITAL PRODUCTION