ARMANI HOLIDAYRAMA

HELMUT signs the global Holidays 2025 campaign for Armani beauty

For the 2025 holiday season, Armani beauty unveils “Holidayrama”, a dazzling, cinematic universe designed to make this festive period truly unforgettable. An immersion into a radiant world, brimming with energy and glamour, capturing the spirit of year-end celebrations. Led by a campaign film starring actress and model Greta Ferro alongside model Madisin Rian, both global ambassadors for Armani beauty, “Holidayrama”, directed by Albert Moya, explores a festive, elegant and magnetic vision of the holiday season.

The film is accompanied by a series of beauty visuals shot by Carlijn Jacobs, revealing bold, luminous looks, as well as still-life compositions by Romain Lenancker, celebrating the Maison’s iconic objects and the exclusive gift box created for the occasion.

A radiant campaign, sculpted with light, where the spirit of celebration meets the timeless elegance of Armani.

ART DIRECTION – PRODUCTION – POST-PRODUCTION