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Synopsis

The underwear brand Athena wanted to push its new campaign further on the internet. The
agency suggested to shoot a making of that would reveal the naked truth about the campaign.
The results went way further than we expected. Indeed, to make athletes more comfortable,
the entire crew and agency staff were compelled to join in…

Informations

  • Annonceur : Eminence
  • Marque : Athena Happy
  • 1ère diffusion : Septembre 2011
  • Pays : france
  • Date de mise en ligne : 26 février 2014

Crédits

  • Production Company : Marcassin
  • Executive Creative Director : Hugues Pinguet
  • Art Director : Thomas Derouault
  • Copywriter : Dimitri Hekimian
  • Director : Agathe Riedinger
  • Head of Production : Christophe Demeure
  • Head of Production : Isabelle Baud
  • Account Director : Anne-Flore Seringe
  • Account Director : Vanessa Bernard-Granger
  • Photographer : Jean-Yves Lemoigne
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