Annonceurs : trouvez les meilleurs partenaires pour votre marque !

LIKEBOX – Etude de cas - agence Proximity BBDO

Concept

The Like Box, discover a ‘real life’ social media experience.
Explain in a simple and off-beat way what social networks are all about: Proclaiming ‘With Proximity BBDO, you’re sure to like 2.011’ We are sending all our clients a ‘box’ containing Twitter post-it notes, Foursquare and Facebook stickers and ‘ I like’ USB drive in the shape of an thumb with links to a video buzz campaign.
(Video entirely shot using staff from our agency).
Problème

how to transform the nightmare brief of the year into a powerful and fun campaign for the agency. No time, no budget, no media plan and essentially no brief… for the most part greetings cards are a form of punishment feared by all designers!
Every agency, every client, every service provider has to undergo this stylistic exercise in which there is no obvious way of standing out from the crowd.

Informations

  • Type de média : Étude de cas
  • 1ère diffusion : Janvier 2011
  • Pays : france
  • Date de mise en ligne : 21 mars 2014

Crédits

  • Agence : Proximity BBDO
  • Type d'agence :

Récompenses

  • International ECHO Awards Competition 2011 : Bronze Communication utilities

Réalisations de l’agence Proximity BBDO

C’est toujours mieux de voyager avec quelqu’un qui vous connait – campagne affichage

Affichage / Affichage, Affichage digital / Digital, Social media

La biche (by BBDO Paris) - Conforama

Télévision & Cinéma

La lance (by BBDO Paris) - Conforama

Télévision & Cinéma

< Précédent Suivant >